See how Thai celebrities stay cool during the scorching March heat, from icy treats and chilled drinks to beach escapes and refreshing routines.

By the time March comes around, the heat is no longer a small thing. It softens your energy and shifts your routine. You find yourself thinking less about getting things done and more about how to stay cool. Getting through the day takes more effort, workouts feel optional and staying cool becomes the only real plan.

It got us thinking, so we asked Thai celebrities what’s the first thing that comes to mind when the March heat hits.

Some go straight to refreshing desserts and cooling meals because food always saves the day. Others think of escaping to the sea, or even leaning into the heat (because apparently, heat meets heat?). Either way, everyone has their own way of dealing with it.

Jumpol “Off” Adulkittiporn

Sweet Escape

“Shaved ice? Or ice cream? I love sweets. And oh, right now something really trending is khao chae. I don’t actually know how to eat it, but I keep seeing it everywhere. It’s being promoted a lot and selling really well.”

Atthaphan “Gun” Phunsawat

Ocean State of Mind

“When it’s summer, what comes to my mind? The sea, of course. And anything cool, like cold water.” 

Benyapa “View” Jeenprasom

From Sushi to Sips

“Lately I’ve been really into Japanese food, but at night, I think of a cocktail. I’m being serious.”

Suppasit “Mew” Jongcheveevat 

Cool Bites Only

“There are many drinks in Thailand that help, like watermelon smoothies. They really help. For food, I like something like cold soba with tempura. It feels refreshing.”

Methika “ Janeeyeh” Jiranorraphat

The Perfect Beachside Escape 

“In summer, I think of the sea, swimming and ice cream.”

Natachai “Dunk”  Boonprasert

Mooncake Mood – a playful nod to his brand, Navori

“I like desserts. Mooncakes are nice.”

Archen “Joong” Aydin 

Hydration Mode On

“I prefer things that help with hydration, like watermelon juice or coconut water, to keep my potassium levels up during the day.”

Yuke “Son” Songpaisan

Beach Daydreams

“When it’s hot, I think of the ocean, the waves, the beach and the feeling of being there.”

Maylada “Bow” Susri

Chill & Slice

“Watermelon. Cold watermelon, cut in half and scooped with a spoon. So good.”

Pongtiwat “Blue” Tangwancharoen

Instant Refresh 

“I’d go for ice cream to cool down a bit.”

Thasorn “Emi” Klinnium

Catch of the Day

“The sea, because I want to eat seafood.”

Nantanat “Natty” Thakadkul  and Apichaya “Dream” Phanichtrakool

Sip Something Fresh

“During summer like this, you have to drink something refreshing and tasty.”

Sanpetch “Aimm” Kunakorn

Songkran Spirit

“Sweat… and the need to cool down. You have to wear light, comfortable clothes. 

And of course, Songkran!”