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Chagô is easy to spot at Siam Square One. People stop by for fruit tea, take a few steps, then keep moving with their cups in hand. It fits naturally into the fast pace of the area. Behind the brand is Orm Kornnaphat, working as a business owner. Chagô is part of the Ruay Mai Yud group, the same team behind Nice Two Meat U, which has already made a strong presence around Siam.
Now, Orm is moving into a different space. OMU & CO. is her latest project, focused on protein and everyday nutrition. The brand opened for pre-orders from 19 to 22 January and sold out within a few days, showing strong interest from the start. With OMU & CO., Orm continues to expand beyond drinks and fashion. Alongside her streetwear label Keep Silent and the Chagô tea shop, this new brand adds food and wellness to her portfolio.
OMU & CO. is shaped by Orm’s own approach to eating well in daily life. The line includes clear protein drinks in yoghurt and honey lemon flavours that are light and easy to drink. It also includes a protein soup with truffle flavour, created to fit into a regular meal rather than replace it. From fruit tea at Siam Square to clothing and now protein drinks and soup, Orm is building a world that extends beyond the screen and into everyday habits, through what people choose to drink, wear, and eat.
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