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The Year of the Rabbit collection distills hope in a dreamy celebratory spirit
The Italian fashion house has welcomed the Lunar New Year with a brand new capsule collection celebrating the Year of the Rabbit, an animal that represents peace, intelligence, health, and longevity.
The special capsule collection explores themes of energy and excitement against a backdrop setting of vibrant colors. Directed by Max Siedentopf, the collection’s campaign feels light-hearted, with a hopeful feel to it. A joyful moment leads up to a blooming field of flowers as characters search for small creatures of the forest. Reflecting a whimsical tale, rabbits hop about while everyone looks up to the sky awaiting the first sunrise of the new year.
The fanciful collection features colorful prints that spatter across not only clothing but also timepieces, accessories, shoes, and bags. With a main focus on rabbit prints, the assemblage includes silk blouses, signature handbags, knitwear, trench coats, leather totes, backpacks, footwear, and more.
For more information, visit gucci.com.
