Long needed in women’s healthcare in Thailand, Viracha "Pear" Poolvaraluk is the founder of Vira, a pioneering holistic platform for women’s health. What she found hard to accept was how unfairly women suffer from a lack of information about their bodies and how society has normalized this situation. Her experience at San Francisco-based fertility startup Kegg led Pear to learn the fertility awareness method (FAM) and train to become a doula. As a women’s health advocate and public health researcher, she started Vira with a goal of closing the gap between Thai women and acceptance of their bodies. Since she felt there wasn’t enough being done in Thailand regarding women’s health matters, her brand aims to help women have access to life-changing products, evidence-based education, and honest conversations about their bodies, without being judged. She hopes to promote comprehensive sex education in youth programmes and schools, so children can grow up feeling more in control of their bodies and happier in their relationships. She is passionate about reproductive justice and empowering small communities and youth in her chosen field.