B.Grimm a business conglomerate based in Thailand, supporting Tiger conservation projects through both government and non-government organisations for over 10 years, joined forces with the world’s leading news channel CNN to create a campaign that showcases initiatives promoting awareness around environmental protection and tiger conservation.
B.Grimm is the exclusive global sponsor of the new multiplatform initiative “Mission Tiger”. The series explores how building a strong ecosystem allows the tiger population to thrive. Mission Tiger centres around displaying how all aspects of their habitat are connected, uncovering various unseen benefits that are closely associated with tiger protection.
Rob Bradley, Senior Vice President, CNN International Commercial, has always felt that it is a privilege to work with a brand who shares the same values around sustainability and conservation. “We are delighted to strengthen our partnership with B.Grimm to inspire global audiences with impactful stories about the importance of tiger conservation and protecting the natural environment they inhabit.”
Dr. Harald Link, Chairman of B.Grimm believes that the partnership with CNN, through the channel’s high-production value storytelling and extensive reach, will curate compelling content that spotlights the significant role of wild tigers in the ecosystem.