As anticipation for The Devil Wears Prada 2 reaches a global high ahead of its arrival in Thai cinemas tomorrow, Koktail highlights four standout co-branded pieces.

With The Devil Wears Prada 2 arriving in Thai cinemas tomorrow, anticipation has reached the kind of level that global brands cannot ignore. Collaborations are everywhere, each one racing to align its products with the film’s iconic characters.  Every marketing team is, of course, in full scramble mode trying to make the most of the cultural moment.

Koktail has rounded up four standout co-branded pieces for the die-hard fans – the fashionistas, the Miranda Priestly aspirants, the Andrea Sachs hopefuls. You may not work for a fashion magazine (yet), and your life may be far less editorial than you’d like, but at least now you can look like you do.

1/4 Jaspal: Tailored for the Girlboss Agenda

Jaspal just dropped a new collection timed perfectly with the film’s release, and it’s serving unapologetic girlboss energy straight to the office floor. The memo? “Back to work.” Each piece channels one of the three main characters, giving you a full personality shift depending on your mood. 

Courtesy of 20th Century Studios

Naturally, the heels steal the spotlight, lacquered in devilish red, though chic at the same time. Add in the miniskirt, the power red dress and a white fur jacket that somehow reads “office-appropriate” (if your office happens to be Runway Magazine) and you’ve got a wardrobe that means business. 

Courtesy of 20th Century Studios

Graphic tees stamped with iconic lines – “That’s all,” “You have no sense of style or fashion”, and “Everybody wants to be us” – seal the deal. Whether you’re channelling Miranda, Andrea or Emily, this collection makes one thing clear: you’re not here to blend in.

2/4 Mercedes-Maybach S-Class: The Art of Arriving Important

Arriving at a fashion show isn’t just all logistics; it’s a power move. And yes, the car does matter. Back in 2006 (the original film), Miranda made her entrance in a Mercedes-Benz S-Class. Respectable. Predictable. This time? She’s upgraded, because of course she has. Enter the Mercedes-Maybach S-Class, a car that doesn’t just arrive, it announces. 

Sleek, impossibly elegant and crowned with a grille so commanding you’ll spot it from a mile away, it’s less transportation and more power move. Status, dominance and intimidation – it’s everything you’d expect. After all, subtlety has never really been Miranda’s thing.

3/4 Starbucks: Brewing Confidence for the Fashion-Obsessed

The attitude is back, and so is the caffeine. Starbucks has unveiled a new menu inspired by the most unforgettable personalities of Runway Magazine. Because let’s be honest: fashion judgment rarely happens without caffeine, which also has a suspicious tendency to make everyone a little more confident in their opinions.

The Miranda Caffè Latte delivers sharp intensity with an extra espresso shot. The Andy Oatmilk Cappuccino balances softness and structure with oat milk, caramel and cinnamon, while the Nigel Espresso Con Panna closes the trio with a double espresso and mocha richness, decisive and impossible to ignore. Now available in Thailand, apart from the Emily Iced Chai Latte, which remains off the main roster.

4/4 SF Cinema: Because Even Snacks Have a Dress Code

SF Cinema, unsurprisingly, doesn’t miss an opportunity for spectacle. With the film releasing tomorrow, it’s already set to deliver a fully immersive, high-glam experience. Expect collectable tickets featuring familiar faces, plus photocards and postcards stamped with the official poster, because of course, watching the film is only half the experience.

But that would be too simple. The cinema also offers a THB 799 popcorn combo set, because apparently even snacks require styling now. The box, of course, is topped with miniature red heels, just so everyone in the hallway gets the message. And yes, the popcorn will last the entire runtime, assuming you can focus on anything else.