Thai luxury jewellery label Sarran makes its New York Fashion Week Fall/Winter 2026 debut at One World Observatory, unveiling The Ambassador, a sculptural art-to-wear collection inspired by Ayutthaya diplomacy and modern femininity.

Thai luxury label Sarran by Sarran Youkongdee, our 2025 Future Lister, made a defining international debut at New York Fashion Week Fall/Winter 2026 with its first full-scale runway presentation, the only jewellery brand on the runway together with another three Thai brands. He unveiled his new collection, The Ambassador, on 13 February at the iconic One World Observatory in New York City. 

Courtesy of sarranofficial

Presented under the theme Up to the Sky, the show placed the Bangkok-based brand on a global stage, where Manhattan’s skyline became a symbolic backdrop for its expanding vision. 

Sarran places women at the centre of its design philosophy, viewing jewellery as a powerful form of self-expression. Known for sculptural pieces that balance structure and movement, the brand creates art to wear inspired by nature, contemporary femininity and traditional Thai forms such as the ma-lai and dok rak flowers, reimagined for modern everyday expression. 

This vision reached a defining moment through its collaboration with Lalisa “Lisa” Manobal, Thailand’s tourism ambassador, who wears sculptural jewellery from Sarran’s The Ambassador collection. Its global presence reflects the brand’s celebration of modern femininity.

The presentation at the New York Fashion Week draws inspiration from the historic diplomatic journeys of Thai ambassadors during the Ayutthaya Kingdom. The Ambassador collection reinterprets cultural exchange through contemporary tailoring and craftsmanship bridging heritage and modernity in a confident statement of Thai fashion on the world stage.

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