Jennie, aespa & Other K-Pop Idols’ Make-up Decoded

Jennie, aespa & Other K-Pop Idols’ Make-up Decoded

Go behind the scenes with K-Pop experts sharing idol-approved make-up and hair secrets to try.

Koktail had the opportunity to interview Cho Eun Bee, founder of AOU Cosmetics and make-up artist to some of K-Pop’s biggest stars including Kim Jennie, Lee Taeyeon or idol groups including aespa, IVE, MEOVV and more. Known for her refined approach and deep understanding of how makeup translates both on camera and on stage, Cho Eun Bee shares her professional insights and go-to techniques.

Joining the conversation is renowned hairstylist Lee Kiu, who recommends K-idol hairstyles that are not only performance-ready but also easy to adapt for an effortless everyday look.

Question: When doing on-stage make-up for idols, what is most important?

Cho Eun Bee:  

Question: What are the key factors you prioritise when creating make-up looks for your clients?

Cho Eun Bee:

Make-up begins with context. A concert stage demands bolder lines and deeper definition so features remain striking even from a distance, while a television appearance calls for a softer, more refined touch that translates naturally on camera.

Stage look

Photoshoot/Event look

Cho Eun Bee:

Question: Are there any tips or tricks you always use when doing make-up?

Cho Eun Bee:

Question: Is there a K-idol hairstyle you would recommend to our readers?

Lee Kiu:

Kiu told us to start by sweeping one side of your hair towards the back of the head and securing it firmly in place with hairspray. Leave the other side loose at the front for balance and softness. The result is a practical yet polished look that stays neat with movement, working much like a relaxed half-up style. 

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