The campaign expresses each of the brand ambassador’s unique personalities through the colour of the timepieces

A creative campaign by the Swiss watchmaker OMEGA has recently been launched. The brand new Aqua Terra Shades collection features a trio of international stars including American actress, director, and model Zoë Kravitz, Chinese actress Zhou Dongyu, and long-standing ambassador for OMEGA and English actor Eddie Redmayne.

Highlighting colourful brand new designs of timepieces, the three ambassadors work together in a dedicated campaign called “Every Shade of You”. The theme focuses on expressing each of their unique personalities with an individual look through their own choice of colour. Whether it’s the vibrancy of Shell Pink, or the laid-back cool of Sandstone, this collection can match every mood.

Featuring a series of bold visuals and film clips, the campaign reveals all sides of each ambassador’s character. They’re all dressed in black in order to highlight the timepieces with an abundance of colours and the Aqua Terra’s vivid selection of dials.

The collection offers an array of dial tones, with a spectrum ranging from ocean to earth. The watches are available in 34 mm or 38 mm sizes and give customers the freedom to suit their style, with sun-brushed pastel shades such as Atlantic Blue, Bay Green or Terracotta.

Raynald Aeschlimann, President and CEO of OMEGA, shares that the three ambassadors are the perfect stars for this campaign. “Their creative spirits, adaptable talents and varied lifestyles are a great match for this versatile collection. We hope it will inspire customers to really think about the colours they would love to wear themselves.”

For more information, visit omegawatches.com.