What’s your #MySalmonStory? Join Thailand’s Tastiest Movement with Seafood from Norway

There’s something magical about the way food brings people together, turning everyday meals into moments shared with family and friends. This year, the Salmon Saturday campaign by Seafood from Norway has brought that magic to life, showcasing just how versatile, premium, and delicious Norwegian salmon can be. What’s more, it encourages everyone to create their own salmon story, allowing each person to enjoy this world-class fish in their own way. From city kitchens to cosy home dining tables, people across Thailand have been discovering new ways to enjoy this fish while creating memories worth sharing.

Why Norwegian Salmon Stands Out

That vivid orange flesh, delicate yet rich, is more than something beautiful to look at. It’s a source of protein, omega-3s, and essential nutrients that support heart and brain health and this true brilliance shines through especially for Norwegian salmon. 

Raised in the cold, clear waters of Norway, these salmon grow naturally with plenty of space to swim to develop their signature texture, colour, and taste. Norwegian aquaculture follows strict sustainability standards,which ensures every bite is as responsible as it is delicious. Trusted for decades by Japan’s sushi masters for their exceptional raw quality, Norwegian salmon is versatile. Whether baked, grilled, fried, smoked, or raw, it adapts to every style of cooking while delivering a wealth of nutrients from protein and vitamins to antioxidants and omega-3s. Truly, it’s as nourishing as it is delicious. 

Norwegian Salmon in Your Kitchen

Throughout the Salmon Saturday campaign by Seafood from Norway, people who usually do home cooking have brought Norwegian salmon to life in many inspiring ways. Convenient, quick to prepare, and widely available in everyday grocery stores, it has become a go-to ingredient for effortless yet delicious meals. You can grab Norwegian salmon at special prices from Tops, Gourmet Market, Foodland, Big C, Thammachart Seafood, Go Wholesale, Makro, Villa Market, Lotus’s and Foodland at all branches nationwide. 

You don’t have to stick to the classics; Norwegian salmon is perfect for fusion with Thai flavours such as fried salmon with chili and salt, chu-chee salmon, or steamed salmon with curry paste and fresh Thai herbs. And if you’re craving the timeless favourites, go for pan-fried Norwegian salmon with salsa verde, a refreshing salmon poke bowl, or blinis topped with silky smoked salmon.

From Thai-inspired somtam to other cuisine delights, this fish sparks creativity in kitchens across the country. Every dish tells a story of weekend brunches with friends, cosy family dinners, or spontaneous experiments that turn into unforgettable moments. Each experience adds to the story of rich flavours, culture, and connections that Norwegian salmon inspires. 

Dining Out with Norwegian Salmon

No, don’t worry! You don’t have to only cook at home to be part of the story, but you can join in by dining out as well. Salmon is a crowd pleaser wherever it’s served, whether as sashimi, nigiri, or in rolls. Diners are also drawn to innovative dishes crafted by chefs who bring out the very best in Norwegian salmon. From tartares to spicy salmon salad, each preparation showcases the fish’s versatility.

The Salmon Saturday campaign has teamed up with renowned restaurants and retailers across Thailand to bring exciting menus and exclusive offers. Highlights from the Salmon Saturday campaign include smoked salmon special menu at partner restaurants such as Salad Factory and Som Tam Nua that celebrate the premium quality of Norwegian salmon.

What’s Your Salmon Story? 

Now, it’s your turn to share your salmon story. How do you enjoy Norwegian salmon in your everyday life? Is it a signature recipe among your collection, a quick and healthy weeknight dinner, or a festive centrepiece for celebrations? Maybe it’s a memory tied to laughter around the dinner table, or an adventurous twist on a classic dish that became an instant favourite. 

As part of this celebration, we invite you to join the #MySalmonStory movement on social media. Share your favourite salmon recipes, tag your friends and family, or post a picture of your salmon-inspired meal. Let’s turn these personal moments into a shared culinary journey, and celebrate not just a fish, but the joy, creativity, and community it brings.

#SalmonSaturday #SeafoodfromNorway