Promrote “Ou” Vimolkul

FOUNDER, POONSOOK.CRAFT

Industry : The Arts

Promrote “Ou” Vimolkul is turning waste into a starting point for meaningful change. Inspired by the waste management systems in Singapore and Australia, he’s driven to improve the environmental landscape of his home province, Phuket, by finding practical and creative ways to give new life to discarded materials.

During the pandemic, he noticed that the amount of plastic waste was increasing due to food delivery consumption. With the discussion with his wife, who works in the environmental field, and his knowledge over design, he decided to turn the items that consumers no longer want, particularly focusing on marine trash including bottle caps, food containers and milk cartons into functional, stylish products. The process involves cleaning, sorting, grinding, and moulding the materials into various shapes. By focusing on made-to-order items, the brand creates unique products while also educating the community on waste management and environmental conservation.

Promrote’s work combines thoughtful design with environmental activism, with each piece telling a story about sustainability and the impact of creative solutions, turning the ordinary into the extraordinary. Beyond his upcycled creations, he leads educational workshops on waste segregation at his studio, part of his broader mission to raise awareness and address plastic pollution in Phuket. His approach is hands-on, hopeful and rooted in the belief that even small changes can lead to a cleaner, more conscious future.