Wannasiri “Boy” Kongman

CO-FOUNDER, BOYY

Industry : Lifestyle

As co-founder and Creative Director of BOYY, Wannasiri “Boy” Kongman turned a personal passion into a global brand. Driven by a sharp creative instinct, she has developed a design approach that balances clean, structured forms with subtle, unexpected details. The name BOYY, drawn from her nickname with an added “Y,” represents the creative synergy between Wannasiri and her partner, Jesse Dorsey.

Raised in Bangkok and shaped by a love of Western pop culture, Wannasiri studied journalism before relocating to New York City in 2003, where the city’s energy – and its fashion, inspired her. After meeting Jesse in 2004, the pair created their first bags using materials from NYC’s garment district. Their signature big-buckle bags soon earned global attention, carried by icons like Sarah Jessica Parker, a Hollywood actress. Today, BOYY boasts boutiques in Bangkok and a Milan flagship redesigned by Danish artist FOS. As a Thai creative working on a global scale, Wannasiri remains a pioneering force, shaping contemporary luxury through instinct, poetry, and personal vision.
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