Bangkok Is Now in the Top 10 Most Expensive Cities for Rich People
Bangkok breaks into the global top 10 most expensive cities for the ...
Food starts conversations like almost nothing else. One dish can spark curiosity, introduce culture, uncover history or leave a memory long after the last bite. It is never just only about what sits on the plate. A previous Future Lister once told me that food is one of the best ways to bring people together and that idea has stayed with me ever since.
That thought came back during a conversation with Patcharamon “Fah” Charoenchai. Known as a contestant on MasterChef Thailand Season 4, Fah has built a career as a chef, food creator and storyteller. Through her work and social media, she shares knowledge, culture and personal experiences through food.
Our conversation started with food but quickly moved beyond recipes, techniques and culinary history. Instead, Fah spoke about the lessons food has taught her and the unexpected ways it has become part of her life.
When I asked Fah when she first fell in love with food, she laughed and admitted it was one of the hardest questions to answer. There was no obvious beginning. No one in her family worked in the food industry and even today they are still surprised that she chose this path.
One of her earliest memories, however, takes her back to her grandmother’s collection of recipes. They were not books her grandmother wrote or even cooked from. Instead, she cut the culinary instructions from newspapers and magazines, sorted them into collections and kept them for reasons Fah still does not fully understand.
“She collected recipes for European food, Thai food, royal Thai cuisine and desserts. I’m glad she kept them because I definitely read them.”
Another memory came a few years later. Around the age of five, Fah wanted to make a gift for her mother. She enjoyed making things herself, so she asked the family’s housekeeper to teach her a recipe for fried pork balls. She wrote every step down by hand before giving the recipe to her mother as a present.
“At the time, I didn’t know what that offering meant. But when I look back now, if I chose to give my mum a handwritten recipe as a birthday present, it means food already mattered a lot to me.”
The memories kept returning. In primary school, students had to give a short presentation on any topic they liked. Without much thought, Fah chose to speak about fettuccine with salmon cream sauce, her favourite dish at the time.
“Everything somehow came back to food. I don’t even think I realised it then.”
She still remembers the images that stayed with her: her mother pouring olive oil onto a plate before dipping bread into it and the flavours of Italian food that fascinated her from a young age.
“When you’re a child, your mind absorbs everything. Those little moments stayed with me and became part of why I fell in love with Italian food.”
By secondary school, that curiosity had found another outlet. Ingredients were expensive and cooking at home often produced more food than she could finish. Instead of making less, she decided to sell her home-cooked meals through the school co-op. It gave her a reason to keep cooking while other students enjoyed the food as well.
None of these moments felt like a clear sign at the time. Yet each one carried a small connection to food, slowly becoming part of the story she tells today. Long before food became a career, it had already found a place in her life.
Fah’s path into food did not begin with a culinary background. She studied Communication Arts at Chulalongkorn University, a choice that felt more practical at the time. Back then, a career as a chef was not as widely recognised as it is today and no one in her family had experience in the food industry.
Yet when Fah feels certain about something, she does not wait too long.
“If I want to do something and I know I can commit to it, I will do it straight away. When I decided to sell food at the school co-op, I started the next day. When I decided to apply for MasterChef, I also applied right away.”
That instinct led her to MasterChef Thailand Season 4. Fah had followed the show since its international version and always told herself that she wanted to experience it once in her life.
“I always wanted to join MasterChef. And when the show came to Thailand, I told myself that one day I had to be part of it.”
Although her journey on the show ended sooner than expected, the experience became an important step in her growth. MasterChef taught her that cooking requires more than skill. It also requires consistency and confidence.
“The biggest things I learned from MasterChef were consistency and confidence. Whenever we have confidence, we perform better. When there are too many thoughts in your head, whether it is comparing yourself to others, worrying about mistakes or thinking about what people will say, it takes away the space your brain needs to perform.”
MasterChef became the beginning of a deeper journey with food. Fah used her background in communication to share culinary knowledge through food content creation with her own channel and in collaboration with Wongnai releasing two series, YouAreWhatYouEat and Tastetalk, chef’s table experiences and teaching Italian cuisine at the University of the Thai Chamber of Commerce. She also expanded into the business side of food with Groob Glace, her ice cream shop at Hua Lamphong.
Through every step, the lesson remains the same: trust yourself enough to take the first step.
One thing Fah takes pride in is that she never attended culinary school. Everything she knows has come through research, trial and error and a habit of asking one more question.
“When you learn by yourself, there are fewer boundaries. The more I study, the more I realise how much there is still to learn.”
Italian cuisine became the subject she kept returning to. What interests her most is not simply recreating a recipe but understanding where it comes from.
“Every dish I make comes with an understanding of its ingredients. I care a lot about local produce and where it belongs.”
Every region tells a different story and those details explain why a dish exists in the first place. Whenever she travels to Italy, Fah visits the places behind the ingredients, from family-run balsamic producers in Modena to local markets and makers, comparing what she has learned with what people actually do.
Each trip deepens that understanding. It also makes her a better storyteller, whether she is teaching Italian cuisine, creating content or hosting a chef’s table.
When asked which place stayed with her most, she chose Venice. While many people associate Italian food with pasta, pizza or tiramisu, she picked sarde in saor, a Venetian sweet-and-sour sardine dish.
“When I want to learn something, I don’t want to stop at the surface. I want to understand it properly.”
Venice also stood out because of its history. As a port city, it absorbed influences from different cultures through centuries of trade, something she sees reflected in its cuisine.
That same curiosity shapes her work as a private chef. Every chef’s table begins with a different brief.
“I like being given a challenge.”
One project gave her complete creative freedom to present Italian cuisine through Thai ingredients while staying true to the character of each regional dish. Gnocchi di castagne al cacio e pepe featured Chiang Rai cheese, Chanthaburi black pepper and Thai gourami, while bruschetta al pomodoro highlighted tomatoes from Khao Yai.
“That was the first menu where I felt, ‘This is exactly me.'”
Curiosity comes first, followed by research and understanding. Only then does creativity have room to grow.
One of Fah’s most unexpected opportunities came when she became the personal chef for Robert Downey Jr. during his time filming in Thailand.
The production team reached out to ask if she would like to submit a menu proposal, as they were looking for someone to prepare his meals throughout his stay. The challenge came with several limitations: the menu had to be both gluten-free and vegan.
The request brought back something from her earlier years. Before food became her career, Fah had already explored raw vegan recipes and plant-based cooking.
“I had no idea who the client was when I sent the menu. They only told me it was a Hollywood actor. When I found out it was him after being selected, I thought, ‘Is this real?’”
At the time, Fah was only 23 and still new to the industry. The opportunity was exciting, but it also came with uncertainty. She had to build a team, decide each person’s role and create a professional experience from the ground up.
“I don’t think we are ever fully ready for anything in life. But that lack of readiness becomes the best learning curve.”
The experience showed her how challenges can reveal new possibilities.
“That feeling of not being ready pushed me to work harder and make sure everything was as professional as possible. Looking back, I am proud of what we created. I wouldn’t change anything.”
The menu reflected Fah’s approach to food: thoughtful, creative and rooted in understanding. She prepared dishes such as hiyashi tofu with light tsuyu sauce, ginger, salted kombu and wasabi; a plant-based mac and cheese served with fried chicken burger with gluten-free buns; and Thai-inspired dishes including yum woon sen boran, risotto tom kha gai and pad thai.
Through this experience, Fah learned that preparation does not always come before the opportunity. Sometimes, the opportunity is what teaches you how to be ready.
The final lesson begins with a simple question: if Fah could create one dish that represents herself, what would it be?
Her answer was spaghetti alle vongole, a dish that reflects an ingredient she often returns to in her chef’s table work: shellfish. Shellfish already carries its own depth and complexity. It does not need much to become memorable, only the right elements to bring out what is already there.
“I feel like it is the same with how people listen to my stories or my podcast. There is already something inside that feels rich and when I talk about something I truly care about, people can feel that passion too.”
The same curiosity extends to the ingredients she believes deserve more attention. When asked which Thai ingredient people should notice more, Fah chose something simple: fish sauce. To many people, fish sauce is an everyday ingredient. Yet she sees the details behind it: the type of fish, the fermentation process and the time spent creating it. Each factor changes the final flavour.
“Something that feels ordinary can actually be the most interesting. The things we overlook are often the things worth understanding.”
Even after years of researching food, Fah believes there is always more to discover.
“Food has so much power and beauty within itself. Even after researching so many things, it never feels like I have reached the end. It is truly never-ending.”
Her exploration continues through ingredients, techniques and traditions that still have more to reveal. From fish sauce to traditional Thai spices, each detail opens another path to understanding food more deeply. A single ingredient can carry more than flavour. It can hold history, culture and the knowledge of the people who create it.
Her exploration continues through ingredients, techniques and traditions that reveal more than what appears on the surface. Throughout her journey, food has become more than a craft. It has become a way to understand people, places and cultures. Every ingredient carries a story, and every discovery opens another layer waiting to be explored.
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