Lisa steps into her role as Amazing Thailand Ambassador, fronting the “Feel All the Feelings” campaign and presenting Thailand as a destination rich in emotion, culture, and meaning.

Koktail was at Wat Arun to capture the atmosphere surrounding one of Thailand’s most talked-about cultural moments.

The Tourism Authority of Thailand (TAT) has unveiled global icon Lalisa “Lisa” Manobal as the new Amazing Thailand Ambassador under the “Feel All the Feelings” campaign, staged against the breathtaking backdrop of Wat Arun Ratchawararam Ratchawaramahawihan (Wat Arun) a symbol of Thailand’s cultural soul and artistic heritage.

More than a tourism campaign, Feel All the Feelings repositions Thailand as a quality leisure destination, where travel is defined by beautiful scenery, emotion, depth and meaning. Through Lisa’s perspective, Thailand is revealed as a place where culture, people, and everyday moments come together to create experiences that linger long after the journey ends.

As the face of the campaign, Lisa invites travellers to rediscover Thailand through a more personal lens, one shaped by warmth and authentic connection, while encouraging Thais to embrace the role of “good hosts,” delivering experiences rooted in care, quality and pride.

Courtesy of Koktail Thailand

The campaign’s cinematic film, Feel All the Feelings, brings this vision to life, featuring acclaimed Thai stars Metawin “Win” Opas-iamkajorn, Kanawut “Gulf” Traipipattanapong, and Pongtiwat “Blue” Tangwancharoen, who joined Lisa in expressing the emotions embedded through every Thai journey from excitement and serenity to inspiration and belonging.

With Lisa at the helm, TAT opens a new chapter for Thai tourism, strengthening trust through the Trusted Thailand initiative and inviting the world to experience Thailand as both a destination and a feeling, one that calls you back, again and again.

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