Pim Sukhahuta on Sretsis’ new flagship, sisterhood, and why rising star Baipor Thitiya is the perfect muse.

For over two decades, Sretsis has been synonymous with dreamy femininity, playful rebellion, and fashion storytelling that combines reality with imagination. Now, Creative Director Pimdao “Pim” Sukhahuta leads the label into a new chapter with the opening of Sretsis Inn, the flagship store in Bangkok.

When Pim talks about fashion, it is never just about clothes. It’s about a universe built on imagination, sisterhood, and quiet strength. In this third episode of Koktail Konversations, Pim sits down with us to share how Sretsis is entering a new chapter with the opening of its flagship store in Bangkok, and why this moment feels like both a homecoming and a rebirth.

The flagship expands the Sretsis universe beyond fashion. Visitors can explore refined ready-to-wear, couture, Little Sister Playhouse, Sretsis Parlour, lifestyle collections, a chef’s table experience, and soon the Sretsis Inn Café. Each corner carries the brand’s whimsical DNA while embracing Bangkok as its true home.

Sretsis has marked defining moments from dressing icons like Blackpink to showing at Tokyo Fashion Week. Yet at its core, the label continues to be shaped by sisterhood and imagination, echoing different facets of modern femininity.

For Koktail’s first digital cover, Pim sees rising star Thitiya “Baipor” Jirapornsilp as a muse who captures the brand’s youthful spirit and sophistication, while reflecting the energy of a new generation.

The full Konversation with Pim Sukhahuta is available now on Koktail Magazine’s Instagram.