Pattree “Cherry” Bhakdibutr

FOUNDER & MANAGING DIRECTOR, ERB

Industry : Lifestyle

Pattree Bhakdibutr has reshaped Thailand’s luxury spa and skincare landscape through her brand, Erb, infusing it with a sense of Thainess. Rooted in the traditional Siamese beauty rituals and enriched with the healing power of Thai herbs, Erb was born from a vision to create skincare that feels both timeless and local. Her vision for the brand is to mix native herbs with international ingredients to achieve a balance of both.

Erb’s products are thoughtfully formulated to deliver real results, targeting specific wellness needs while offering a sensory experience rooted in Thai tradition. Pattree’s vision of “daily bliss for your body and soul” captures the essence of Erb, offering a refreshing and enriching experience in skincare. Erb is recognised as one of the leaders in the industry, celebrated for its holistic approach and distinctive design. With her previous career in the fashion industry, Pattree gained valuable experience in entrepreneurship and cost management. With this knowledge, she shifted her focus to launching her own brand, driven by a goal to pursue a more genuine reflection of her identity by creating a brand that authentically represents her personal values and Thai heritage.