After working in advertising and marketing in New York and Singapore, this graduate from the London School of Economics founded ila Generation, an award-winning UK-based social enterprise to work with businesses to trigger social change, empowering gender-based violence survivors and making gender equality a standard — not a privilege. She also created ALLY as a B2B app that helps retail staff recognise signs of abuse and redirect victims towards help. She hopes to expand ALLY globally, particularly in the UK, Thailand and India, to encourage businesses to be accountable for the communities they operate in. She strives to make gender equality a standard. Decreasing domestic abuse rates, donuts and her dog help to keep her motivated. Despite this, she has had to learn the hard way during the past year that you cannot solve the social issues of the world in a short time, and a health scare has forced her to slow down and indulge more in her passion for reading, NFL, F1, and tennis. She won the UN Women Thailand Youth Leadership award for their Women’s Empowerment Principles 2021.