Teerachai, or Jai, established Qualy Design nearly two decades ago, positioning it as a 100% Thai-designed product brand dedicated to respecting the planet and enhancing people's lives. As a designer with a family-owned plastics factory, Teerachai began questioning the environmental impact of his business and took a bold step towards embracing sustainability. Qualy Design actively incorporates circular economy principles, recycling or upcycling discarded materials with creative design. While the products aim to bring joy through their creative and functional designs, the core focus remains on sustainability. The entire life cycle of each product reflects a commitment to responsible resource use, reduced energy consumption, and minimised pollution based on the circular economy model. Qualy's product range spans home items, everyday essentials, lamps, containers, and more. Notable creations include the popular whale fridge magnet crafted from recycled fishing nets and "Phra Sati" Buddha amulets made from marine waste. The key to building a sustainable business, according to Teerachai, is shifting the perspective from solely responding to market demand to utilising industrial waste materials as a starting point, in collaboration with partners in the fields of innovation, technology, and environment.