Chanya “Ping” Songthumjitti and Maytika “Pim” Laddakom

Brand Manager and Managing Director, All Kinds

Industry : Lifestyle

Chanya "Ping" Songthumjitti and Maytika "Pim" Laddakom want thoughtful Thai products to be appreciated for more than their provenance. Through All Kinds, the conscious lifestyle platform established under Kinnest Group in 2022, they connect consumers with independent brands whose value lies as much in the people, materials and ideas behind them as in what they sell. Today, All Kinds has two locations at theCOMMONS Thonglor and theCOMMONS Cloud 11.

As Managing Director, Pim looks at the bigger picture, focusing on All Kinds’ business model, growth and marketing strategy, with the aim of creating a sustainable platform that can support small entrepreneurs and businesses with positive impact. As Brand Manager, Ping focuses on branding, communication and product curation, transforming local wisdom, materials and stories into creative, approachable narratives with a contemporary Thai perspective.

Their curation spans recycled fashion, solutions to food waste, organic agriculture and community-based enterprises. Sustainability sits alongside wellbeing and community development, with attention paid to ethical production and businesses creating opportunities for diverse groups.

Together with the All Kinds team and its network of makers and partners, Ping and Pim aim to move Thai craftsmanship by presenting products rooted in local knowledge as practical and contemporary lifestyle choices. They make the stories, skills and communities behind them more visible and relevant to new audiences. The aim is to make conscious consumption feel less like an abstract principle and more like an everyday choice.