Pongwiwat “Gab” Theekhakhirikul

Co-founder & Deputy Managing Director, Karmarts

Industry : Business

Pongwiwat “Gab” Theekhakhirikul has played a key role in transforming Thai beauty from a domestic industry into an internationally recognised movement. As Co-founder and Deputy Managing Director overseeing Product Creation and Marketing Communications at Karmarts Public Company Limited, he leads product innovation, brand development and marketing across one of Thailand's largest beauty companies.

A graduate of the Faculty of Architecture at Chulalongkorn University, Gab began his entrepreneurial journey with a modest investment before helping build Karmarts into a business with more than 21 beauty and personal care brands. Under his creative leadership, brands including Cathy Doll, Baby Bright, Browit, Lip It and Reunrom have expanded into more than 40 countries across Asia and the Middle East, demonstrating that products developed in Thailand can compete on the global stage. By focusing on innovation, quality and accessible pricing, Gab has helped establish T-Beauty as an emerging source of Thai soft power.

His work has attracted growing international attention as Thai beauty and lifestyle products have appeared in the routines and homes of globally recognised public figures, while collaborations with leading international creatives have further strengthened the reputation of Thai brands.

Gab is contributing to the growth of Thailand's beauty industry as a globally competitive business sector and an important part of the country's creative economy.