Thailand’s soft power heats up as Cathy Doll sunscreen from Karmarts appears in Kris Jenner’s Instagram Stories amid Bangkok’s blazing sun.

Bangkok’s sun is famously unforgiving, but Thailand’s soft power may be even hotter right now.

While millions were busy keeping up with Kris Jenner through her Instagram Stories, skincare sleuths and trend-watchers spotted the real scene-stealer tucked between the glam routines: Cathy Doll sunscreen, the Thai beauty staple under cosmetics powerhouse Karmarts.

The SPF earning a coveted Jenner endorsement was Cathy Doll Ultra Light Sun Fluid SPF50+ PA++++. “Love this lightweight sunscreen from Cathy Doll,” Jenner said in a Story while flashing the glossy rainbow-sheened tube towards the camera.

The Jenner cosign couldn’t have arrived at a better time. Bangkok is currently in full heatwave mode – streets so bright they feel aggressively overexposed, and stepping outside without sunglasses feels like a personal risk assessment.

Courtesy of Kris Jenner FB

Thai soft power, as always, does a little global lap and then comes back home just to remind everyone that Thai beauty products are designed for real conditions, not just shelf appeal.

From Jackson Wang and Lalisa “Lisa” Manobal to Khloé Kardashian and Cardi B, Cathy Doll has built a celebrity fanbase that reads like an international showcase reel of Thai soft power moments.

And instead of keeping it as a secret, everyone involved seems happy to amplify it: posting, mentioning and generally refusing to keep it on the down low. Thai beauty products, it seems, are not meant for gatekeeping.

Cathy Doll Ultra Light Sun Fluid SPF50+ PA++++ comes in at a refreshingly grounded price point, usually THB 225–THB 269 for the 40 ml (often marked down from THB 450 ), while the 70 ml sits around THB 399, which puts you firmly in the THB 225–THB 399 zone, blissfully free of any designer price-tag drama.