Lalisa “Lisa” Manobal once again showed the scale of Thailand’s influence in global pop culture.

Lalisa “Lisa” Manobal dominated social media at the Met Gala 2026, eclipsing a sea of A-listers with a single iconic appearance.

According to Lefty, she generated a massive $19.7 million (THB 635 million) in EMV, and Robert Wun – whose couture masterpiece she wore – became the highest-performing brand of the night with $31 million (around THB 1 billion).

Forget soft power: the BLACKPINK star is operating on a global powerhouse level now.

Who Else Made Their Mark?

Kylie Jenner, dressed in Schiaparelli, claimed second place with $15.2 million (approximately THB 486 million) in EMV – a strong showing, but not quite the crown. 

Meanwhile, Lisa’s BLACKPINK bandmate Kim Ji-soo, mononymously known as Jisoo, followed with $13.7 million in EMV, styled in Dior, keeping the brand firmly in the spotlight.

What Is Earned Media Value (EMV), Anyway?

Earned Media Value (EMV) is basically the marketing world’s way of putting a price tag on attention. 

It estimates how much it would’ve cost a brand or celebrity to buy the same level of exposure they got for free through social media buzz, press coverage and online chatter. 

In short: if the internet loses its mind over your Met Gala look, EMV tries to turn that moment into dollars.

It’s not real money, though. Nobody’s getting a $19.7 million invoice wired to their bank account. 

Think of it as a popularity contest with a spreadsheet. It’s more like the industry saying, “If we had to pay for all this attention, we’d be broke.”

Despite that, Lisa’s achievement is still seriously impressive. It only underscores her ever-expanding reach and status as a global phenom.