Koktail takes a closer look at the designs in Lisa’s “Feel All the Feelings” campaign – feelings included.

After a surprise Coachella appearance alongside Anyma that turned plenty of heads, Lalisa “Lisa” Manobal slips back into her role as the Amazing Thailand Ambassador in the Tourism Authority of Thailand’s latest campaign, this time shining a well-earned spotlight on Thai artisanship and the craftsmanship behind locally made cultural pieces that carry the country’s identity.

The ‘Feel All the Feelings’ campaign is all about Thailand showing up at its proudest, with a strong focus on the creative brilliance of local designers whose pieces are rooted in place, tradition and provenance. 

It’s not just about looking good either; these works weave in Thailand’s art history, including its sartorial heritage, while also highlighting Lisa’s natural ease in representing her home country. Koktail takes a closer look at some of the designs and the bigger story they tell about Thailand as a whole.

1/5 Muscovy Studio: Wickerwork-Inspired Silhouette with Tie-Dye Flow

Inspired by traditional Thai wickerwork, Muscovy Studio reinterprets its woven structure into sculpted sleeves and shoulders, giving the look a gentle presence. The silhouette is designed to transform, moving from a mini-dress into a mermaid-cut gown. A soft tie-dye gradient at the hem adds depth, while the palette of white and warm tones keeps the finish clean.

2/5 UNKUNIYA: Golden Brilliance in Motion, a Gown of Regal Elegance

UNKUNIYA shapes the golden gown with a clean bateau neckline and a rich weave of gold that evokes royalty. Layered sequins ripple across the bodice, catching light in shifting flashes, while the skirt moves in fluid drapes that follow every step. The effect is a steady, lasting glow – like light carried through fabric, never quite fading, even as it moves.

3/5 ASAVA: Thai Silk Reimagined Through Western Haute Couture

ASAVA reimagines Thai silk as a modern couture statement, blending Western tailoring techniques with traditional craftsmanship. A corset-inspired bodice is cut with Western haute couture precision, giving the silhouette sharpness while keeping the softness of silk. An East-meets-West composition takes shape, bringing Thai heritage and Western tailoring into one cohesive, modern silhouette.

4/5 VASSANA: Thai Wickerwork in Minimal, Tactile Bamboo Craft

VASSANA reworks Thai wickerwork into a contemporary silhouette, translating bamboo into fashion form. “Tok” bamboo strips, traditionally used in farmer hat weaving, are precisely arranged into a strapless bodice, while the skirt carries the material forward with a tactile finish. The ensemble is completed with a wicker bag shaped like a “khanom jeeb” dumpling.

5/5 SARRAN: Heritage-Inspired Thai Floral Jewellery Design

SARRAN looks to Thai flora, using the “dok rak” (crown flower) as a symbol of devotion and continuity while reworking traditional “phuang malai” garlands and “uba” motifs into contemporary jewellery language.  The collection recalls Ayutthaya-era envoys who carried Siamese heritage across oceans, framing cultural exchange as part of its design story.