Linda Cheng

MANAGING DIRECTOR, RIVER CITY BANGKOK

Industry : The Arts

Linda Cheng is the leader behind the creative resurgence of River City Bangkok. While others overlooked the ageing riverside complex, she saw the potential to reimagine it as a Thailand cultural destination. Since taking the helm as Managing Director, Linda has led a complete transformation of the space, introducing immersive exhibitions, contemporary art showcases, curated antiques, and international partnerships. River City Bangkok has moved far beyond its reputation as a crafts retail centre with a river view. Under Linda’s leadership, it has become a key player in the city’s art ecosystem, forming an important economic foundation. She has shifted the business model from passive leasing to active cultural engagement, offering younger visitors access to emerging Thai artists and experimental installations. She approaches the job with a curator’s eye and a strategist’s discipline, always thinking about how art can connect people and spark dialogue. River City now attracts seasoned collectors, curious tourists, and new-generation creatives. Through her vision and persistence, Linda Cheng has helped ensure that Bangkok’s art scene has a strong and visible presence to inspire creativity, and boost the city’s cultural standing.