‘The Monogram Collection’ by Marc Jacobs marks an exciting new direction for the brand

The trend of such prominent branding started in 1925 when Coco Chanel marked her products with two interlocking Cs—initials of her name—and that symbol became an iconic image that people recognise at the global level. The fashion logo became a sign of status and belonging for those who carry it on their items, and little of these ideals has changed to this day. Well-known examples of designer brands that have capitalised on the monogram identity include Louis Vuitton, Gucci, Balenciaga, Fendi, and Emporio Armani.

Now, Marc Jacobs is ready to promote its own logo by chaining it together over and over on a garment. The pattern has turned into a new, refreshing take for the brand while still allowing it to stay true to its core values and aesthetics. The debuting Monogram Collection also features streetwear garments and accessories that celebrate individuality, as well as explore genderless expressions.

Rapper and songwriter Lil Uzi Vert, a hip-hop phenom with an eclectic and androgrenous aesthetic, stars in the campaign wearing the new Marc Jacobs logo print alongside models Georgia Palmer and Iris Law. The campaign is styled by Alastair McKimm and shot by Mario Sorrenti.

The collection features a wide array of clothing choices, including canvas and fleet jackets, bucket hats, oversized hoodies, tube skirts, tote bags, and many more. Pieces come in three distinct colour schemes to add variety for mixing and matching.

Browse the Monogram Collection now at Marc Jacobs outlets throughout Bangkok or on marcjacobs.com.