THAI FOUNDER AND DESIGNER, SIRIMON, THAI SILK ADVOCATE
Industry : Business
Sirimon Boonprasit is a Thai-New Zealand fashion professional whose career brings together design innovation and cultural preservation. She graduated with First Class Honours in Fashion Design from Wellington, New Zealand, and has trained and worked across multiple global fashion capitals including London, the United States, New Zealand and Thailand.
Her professional experience spans from editorial work at a fashion magazine to design coordination at Vivienne Westwood’s Head Office on Conduit Street. She has also supported backstage operations for Burberry during Paris Fashion Week and served as a Fashion Stylist and Client Consultant for Dior at the Auckland boutique.
In September 2024, Sirimon debuted her capsule collection at London Fashion Week, integrating Thai silk into modern silhouettes and affirming her commitment to culturally grounded yet globally relevant design. Her creative practice is backed by thorough research into Thai silk production, with a specific interest in its environmental and social impact within the wider conversation on sustainable fashion.
Through her brand, Sirimon champions ethical production, responsible sourcing and the uplift of Thai textile craftsmanship. Her work advocates for international appreciation of Thai silk and culture, framing heritage through a luxury ready-to-wear lens while maintaining strong ties to her Thai roots and a future-focused design ethos.
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