Shone Puipia

FOUNDER/DESIGNER, SHONE PUIPIA FASHION BRAND

Industry : Lifestyle

It’s a case of the acorn not falling far from the tree. Shone, the son of prominent artists Chatchai Puipia and Pinaree Sanpitak, honed his creative skills at The Royal Academy of Fine Arts Antwerp, Belgium, where he studied fashion design. Transforming 2D patterns into 3D clothing was akin to a form of sculpture for him. His eponymous fashion brand highlights precise tailoring and innovative materials, sometimes even recycled scraps. Colour, especially red, is a significant element in his work, emitting a sensual energy for visual effects. Shone draws inspiration from the works of Dries Van Noten, Wes Anderson, David Hockney, and Georgia O’Keeffe. He sees his work as “wearable art”—something that is timeless and of value, reflecting one’s identity and personality rather than a disposable item. His atelier, SOI SA:M, is accessed "by appointment" only. His latest collection, "Hands" (2023), marked the fifth anniversary of the brand, and was his testament to the most important tool for arts and crafts.