Pranai Phornprapha

CEO, KALEIDO LIFESTYLE

Industry : Business

Pranai Phornprapha is a forward-thinking hospitality leader who blends creativity, sustainability, and business insight to shape Thailand’s lifestyle and hospitality experiences. As the head of Kaleido Lifestyle and Siam@Siam Design Hotels, he works on spaces where hospitality, art, and fashion come together. His projects include venues like TAAN, Paradise Lost, Chim Chim, and On The Road – each offering a clear concept and purpose. Beyond hospitality, he’s involved in tech through Codium and Cloud HM, and supports wellness as part of the fitness brand BASE.

Pranai recognises the environmental impact of the hospitality industry and believes in making changes wherever possible. At Paradise Lost and throughout Siam@Siam, initiatives are in place to reduce waste and introduce more sustainable practices. These include efforts to lower the carbon footprint and minimise food waste. He also highlights the importance of supporting local talent and sharing neighbourhood knowledge with guests to promote the wellbeing of the wider community. While the industry is not yet fully aligned with sustainability, Pranai focuses on practical progress over perfection.