Pipatchara “Petch” Kaeojinda

CO-FOUNDER & HEAD CREATIVE DIRECTOR, PIPATCHARA

Industry : The Arts

After studying at École de la Chambre Syndicale de la Couture Parisienne and working with renowned fashion houses including Ralph Lauren, Chloé, and Givenchy, Pipatchara Kaeojinda came back to Thailand to establish her own label called Pipatchara, with her sister Jittrinee. Her brand is known for its strong focus on sustainability and ethical fashion, offering well-made clothing and accessories with a clean, timeless style. One of her signature designs is paying homage to macramé, the knotting technique, crafted by artisans in northern Thai villages. Pipatchara's core principle is to give back to the community by sharing expertise and generating job opportunities. Her vision is dedicated to sustainability and supporting eco-friendly materials. Pipatchara sees through the problem of orphan plastics that take a long time to biodegrade and clothing which later can turn into waste. Another design from the brand is the Infinitude collection, with its use of recycled plastics, exemplifying her vision of reducing waste.