Pimlada “Pear” Chaipreechawit

Founder of PEAR is hungry and aRoundP — Food & Sustainability Content Creator

Industry : Advocacy

Pimlada “Pear” Chaipreechawit is the founder of PEAR is hungry and aRoundP, two platforms dedicated to driving the idea of Living with Less impact on the planet, using food as a powerful and relatable entry point.
She holds a bachelor’s degree in Business Administration (BBA) from Assumption University (ABAC) and began her career in the entertainment industry as a member of the teen host group “Strawberry Cheesecake.” She went on to work in television, stage productions, and film.

As she became more aware of the deep connection between human behavior and the environment, Pear shifted toward creating content that challenges our lifestyle choices — starting with how and what we eat.
One of her signature projects is the “Gin Mod Jan” campaign (translated as "Eat the Plate Clean"), which encourages people to reduce food waste at the source — by starting with their own plate. It began as a TikTok challenge where participants shared videos of themselves finishing their meals as a reflection on mindful consumption.

Thanks to overwhelming public engagement, Pear expanded the project into the “Gin Mod Jan Guidebook”, which highlights 50 restaurants in Bangkok committed to responsible food waste practices. She also collaborated with 50 Key Opinion Leaders (KOLs) to promote behavior change on a wider scale.

She continued her efforts through the Restaurant Makeover project in partnership with public sector entities like the Bangkok Metropolitan Administration (BMA). Together, they worked closely with restaurants to redesign their food waste management systems and reduce landfill waste in measurable ways.

Pear believes that how we live shapes the world we live in — and when we begin by eating with intention, not only does food taste better, but we also learn how to coexist with the planet in the way we truly should.