Pattaraporn “Nat” Salirathavibhaga

CO-FOUNDER & CEO, HOMELAND GROCER

Industry : Lifestyle

Pattaraporn “Nat” Salirathavibhaga is the co-founder and CEO of HOMELAND, a “conscious” F&B company running a farm-to-table online grocery store and two brunch cafés in Bangkok. HOMELAND is rooted in the belief that farmers are the backbone of Thailand and that food can help nourish not just us, but also local communities and our homeland. Pattaraporn observed that many issues in Thailand’s society are connected to our food system. When she returned home from her graduate studies abroad, Pattaraporn decided to use her background in the nonprofit sector to found HOMELAND in 2021.

Through HOMELAND’s unique approach of “conscious purchasing” that understands small-scale, regenerative and organic farmers, fisherfolk groups and local makers, the company prioritises working transparently and directly with its network of 30+ individual partners. Each of HOMELAND’s café branches focuses on celebrating the very people who bring food to our table through translating their harvests and products into everyday wholesome eats. Under Pattaraporn’s leadership, HOMELAND’s operation is dedicated to fostering responsible production and consumption for a better food system in Thailand. Ultimately, her goal is to prove that a for-profit business can create positive multiplier effects on the local community and make a difference everyday.