Netdaw “Mee” Vattanasimakon

Fashion designer, Founder and Creative Director, Landmee

Industry : The Arts

Texture, colour and the stories held by clothing have fascinated Netdaw “Mee” Vattanasimakon for more than two decades. As founder and creative director of Landmee, she has channelled those instincts into a distinctly Bangkok-born expression of femininity, craftsmanship and individuality.

Established as a small family business in 2002, Landmee has evolved under Mee’s direction without losing its personal point of view. Memories, nature and the visual atmosphere of Bangkok’s Old Town feed into collections that balance romanticism with a contemporary edge, turning familiar impressions into something designed to be worn rather than simply admired.

That sensibility has carried the label well beyond its home city. Landmee showcased at LA Fashion Week in 2020 and made its New York Fashion Week debut in 2026, placing Mee’s work before an increasingly international audience while retaining the creative identity developed in Thailand.

A graduate of Poh-Chang Academy of Arts at Rajamangala University of Technology Rattanakosin, Mee combines artistic exploration with close attention to craft. Underpinning it all is a simple but enduring conviction: clothes are about more than appearance. For her, fashion offers women a language for expressing confidence, character and individuality – an idea that continues to shape Landmee as both label and creative world.