Chatdaroon “May” Narkphanit

FOUNDER AND BRAND DIRECTOR, KAOI; MULTIDISCIPLINARY DESIGNER AND ENTREPRENEUR

Industry : The Arts

Chatdaroon “May” Narkphanit is a multidisciplinary designer and entrepreneur who specialises in communication design, practical art design and experience-driven spaces. As the Founder and Brand Director of KAOI, Narkphanit leads a studio dedicated to creating furniture and objects that balance functionality with a playful approach, inviting personal interaction and engagement.

KAOI is recognised for its distinctive and thoughtfully crafted pieces. Notable works include the BJORN Button Stools, inspired by the shape of a button and featured in publications such as Interior Design Magazine and Design Milk; the HED Marble Lamp, made from pure marble with striking striped patterns, which received recognition as the “Top Pick Lamp of the Month” in collaboration with It’s Nice That; and the WALS Collection, a modular wall system integrating five different functions guided by the principle of “function follows form.” The MELT Candles series further explores conceptual design through four characters and scents intended to evoke specific moods.

The EBBA Chair Series, KAOI’s first release, emphasises inclusivity and limitless possibility, reinforcing the belief that design should be accessible to all. This collection achieved significant acclaim, featuring in Architectural Digest and Design Milk and was sold at the MoMA Design Store in New York, marking an important milestone for the brand.

In addition to product design, Narkphanit works as a brand designer collaborating with individuals and businesses to develop fresh innovative aesthetics and strategic storytelling that create memorable and impactful brands.
Narkphanit’s work has positively influenced Thailand’s design landscape by pushing creative boundaries and promoting Thai design on the international stage. Through KAOI and her branding projects she continues to advance Thai creativity, demonstrating that it can compete globally while inspiring meaningful engagement and thoughtful design practices.