Changnoi Kunjara na Ayudhya

MANAGING DIRECTOR, CLOUD AND GROUND

Industry : Food

With a passion for innovation and community-building, Changnoi Kunjara, the managing director of Cloud and Ground, has played a key role in advancing the coffee industry in the kingdom. He is one of the leads of the Thailand Coffee Festival, which has transformed from a modest gathering into Asia’s largest coffee event. Through his leadership, the festival has expanded its impact, providing a vital platform for coffee lovers and industry professionals to connect and share their knowledge. One of its activities is the launch of national coffee competitions that have drawn international participants, boosting Thailand's reputation in the specialty coffee market.

Changnoi is dedicated to promoting sustainable coffee practices, showcasing the exceptional quality and unique flavour profiles of Thai coffee. He focuses on educational activities that help new coffee lovers and experienced professionals, creating a more knowledgeable audience. Changnoi envisions Thailand’s specialty coffee industry consistently growing globally, pushing its small farming businesses further.