Chakrapol “Jax” Chandavimol, PhD

MANAGING DIRECTOR, NANYANG MARKETING

Industry : Business

As the third-generation manufacturer of Thailand’s popular Nanyang canvas shoes and flip-flop brand, marketing and branding expert Dr Chakrapol has elevated its status from a mass-produced item—the sneakers being standard issue for school uniforms, and lowly rubber flip-flops—to a trendsetting and fashionable brand that aligns with global events and issues. Daring to take risks, he introduced a series of new limited-edition designs. In response to the issue of marine waste, he created the upcycled Khya [waste] flip-flops made from 5 kgs of marine waste. Within nine days, he sold almost 28K pairs, eliminating 140K kgs of ocean waste. This sustainable product model relied on waste collected by Trash Heroes, with profits being shared with environmental organisations. Red Sneakers were produced to commemorate the English football team''s victory in the UEFA Champions League in 2019, while the “Bully No More” series helped launch an anti-bullying campaign in schools. He has also introduced Nanyang into Metaverse Thailand, offering footwear for the virtual environment. In 2018, he was presented the Top Outstanding Youth Marketeer of the Year award from Asia Marketing. His other hat is Marketing Director of Seacon Square.