{"id":1793,"date":"2025-08-01T11:45:00","date_gmt":"2025-08-01T11:45:00","guid":{"rendered":"https:\/\/www.koktailmagazine.com\/?post_type=the-future-list&p=1793"},"modified":"2025-09-19T05:32:48","modified_gmt":"2025-09-19T05:32:48","slug":"pradit-prasartthong","status":"publish","type":"the-future-list","link":"https:\/\/www.koktailmagazine.com\/th\/the-future-list\/pradit-prasartthong\/","title":{"rendered":"Pradit “Tua” Prasartthong"},"content":{"rendered":"

Blending craft and culture, they weave heartfelt stories that celebrate tradition and creativity.<\/strong><\/h2>\n\n\n\n

Artisanal beauty lies within rooted traditions. This beauty is more than just craft; it\u2019s a heartfelt connection to culture, history, and identity. It carries the wisdom of generations, the stories of ancestors, and the spirit of communities woven into every detail. <\/p>\n\n\n\n

This week\u2019s Friday Future Listers pay tribute to ancestral wisdom while weaving their own stories into every creation, blending heritage and innovation with care and passion. Through their work, tradition remains alive, becoming a living expression of love and meaning rather than something stuck in the past. By embracing this approach, they show us that genuine beauty springs from the soul behind each crafted piece and the stories it carries forward.<\/p>\n\n\n\n

Dolchai \u201cIke\u201d Boonyaratavej: Designing Identity Through Thai Wisdom and Multisensory Art<\/strong><\/h2>\n\n\n
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Courtesy of Dolchai
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With a career that bridges advertising, branding, and Thai heritage, Dolchai \u201cIke\u201d Boonyaratavej approaches art as both a personal language and a cultural force. Also known as Brandman Dolchai, he has applied this philosophy to high-impact branding projects such as Thailand Post, ICONSIAM, and Bangchak, helping craft identities that resonate globally while remaining rooted in Thai context.To Ike, art lives in the details with many brands blending contemporary aesthetics with traditional Thai wisdom. Through his lifestyle brands Zantiis and Sukonta, he has created a range of wellness and aromatherapy products inspired by traditional Thai herbal knowledge, blending design, scent, and heritage into sensory art. This same philosophy carries over to Baan Ya Hom Zantiis, a Thai restaurant he established within his family’s 100-year-old colonial house, once used as an apothecary. The restaurant brings his great-great-grandparents’ culinary and herbal wisdom to life, transforming old recipes into contemporary Thai cuisine.<\/p>\n\n\n\n

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Courtesy of Zantiis <\/figcaption><\/figure>\n\n\n\n
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Courtesy of BAAN YA HOM zantiis<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Together, these ventures demonstrate how Ike merges creativity with cultural memory. For him, design and branding go beyond visuals–they\u2019re multisensory experiences rooted in identity, tradition, and the beauty of everyday life.<\/p>\n\n\n\n

Pradit \u201cTua\u201d Prasartthong: Breathing New Life into Thai Theatre with Stories That Matter<\/strong><\/h2>\n\n\n
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Courtesy of Pradit \u201cTua\u201d Prasartthong<\/figcaption><\/figure>\n<\/div>\n\n\n

Pradit \u201cTua\u201d Prasartthong is a leading figure in Thai contemporary theatre whose work bridges tradition and innovation. With over three decades devoted to the performing arts, Pradit has become a respected director, playwright, performer, and cultural advocate. In 2012, he founded the Anatta Theatre Troupe as a platform for experimental theatre that sheds light on the overlooked narratives of stories of everyday people, forgotten voices from history, and characters embedded in literature and legend. A lifelong lover of Thai traditional performance, Pradit’s journey began as a child mesmerised by khon theatre. His groundbreaking approach brought Thai folk theatre arts into contemporary contexts, using traditional forms to reflect on current societal issues.<\/p>\n\n\n\n

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A post shared by AnattaTheatre (@anattatheatre)<\/a><\/p><\/div><\/blockquote>\n