{"id":17755,"date":"2025-12-26T14:17:00","date_gmt":"2025-12-26T07:17:00","guid":{"rendered":"https:\/\/www.koktailmagazine.com\/?post_type=the-future-list&#038;p=17755"},"modified":"2026-02-10T12:52:01","modified_gmt":"2026-02-10T05:52:01","slug":"kanachai-kit-bencharongkul","status":"publish","type":"the-future-list","link":"https:\/\/www.koktailmagazine.com\/th\/the-future-list\/kanachai-kit-bencharongkul\/","title":{"rendered":"Kanachai \u201cKit\u201d Bencharongkul"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-insight-into-kanachai-kit-bencharongkul-s-creative-journey-at-moca-nbsp-where-history-and-contemporary-art-come-together-through-curation-and-storytelling\">Insight into Kanachai \u201cKit\u201d Bencharongkul\u2019s creative journey at MOCA,&nbsp; where history and contemporary art come together through curation and storytelling.<br><\/h2>\n\n\n\n<p>A museum\u2019s role is never fixed. It moves between preservation and progression, holding history while allowing new ideas to emerge. When this balance is achieved, a museum becomes a bridge connecting generations, cultures and ways of seeing.<\/p>\n\n\n\n<p>At the Museum of Contemporary Art (MOCA), this dialogue between past and present is guided by Kanachai \u201cKit\u201d Bencharongkul, whose approach is shaped by the belief that history and contemporary thought should exist side by side. Over a day spent walking through the museum, we spoke with him about his journey with MOCA passed down from his father, the vision and his approach to curating and storytelling and how he continues to bring this space to life in his own way.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03271-683x1024.jpg\" alt=\"\" class=\"wp-image-21564\" srcset=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03271-683x1024.jpg 683w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03271-200x300.jpg 200w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03271-768x1152.jpg 768w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03271-1024x1536.jpg 1024w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03271-1365x2048.jpg 1365w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03271-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Courtesy of Koktail Thailand<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-layering-disciplines-and-building-a-creative-path\"><strong>Layering Disciplines and Building a Creative Path<\/strong><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-fe2502187927aba38b6cd9b6ca900e0f\" style=\"color:#ef5848\">\u201cWhen we were planning the museum, I was still in middle school, probably around 13 or 14. Obviously I didn\u2019t have much of a say.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Kit\u2019s journey began at a young age. While it wasn\u2019t yet about taking responsibility for or stepping into a leadership role at MOCA, the experience naturally became part of his upbringing. MOCA was founded by Thai telecommunications mogul Boonchai Bencharongkul in 2012.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-58ee6ed8116b4cca810a69fe88fc1662\" style=\"color:#ef5848\">\u201cI remember looking at the blueprints and architectural designs on paper. I remember trying to help choose a colour for one of the walls. It was engaging experience for me,\u201d <\/p>\n<\/blockquote>\n\n\n\n<p>he says with a smile.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03274-683x1024.jpg\" alt=\"\" class=\"wp-image-21565\" srcset=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03274-683x1024.jpg 683w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03274-200x300.jpg 200w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03274-768x1152.jpg 768w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03274-1024x1536.jpg 1024w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03274-1365x2048.jpg 1365w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03274-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Courtesy of Koktail Thailand<\/figcaption><\/figure>\n<\/div>\n\n\n<p>The process of building MOCA shaped Kit\u2019s early interest in architecture. Growing up around drawings and plans, that world naturally became part of him. He later graduated from the Architectural Association (AA) School of Architecture in London before returning home.<\/p>\n\n\n\n<p>Along the way another passion took shape. Drawn to see the world through a camera lens, Kit became especially interested in photographing people. Over time he realised that architecture was not the path he wanted to pursue. Compared to his peers, he felt his passion lay elsewhere.<\/p>\n\n\n\n<p>He followed that instinct by enrolling in short three-month photography courses in England and New York. In the end architecture and photography came together, guiding him toward a single creative direction when he took on the role of Managing Director at MOCA in 2019.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-6efaad639897252ffe247189ce9f3c96\" style=\"color:#ef5848\">\u201cI think architecture trained me to think spatially, structurally and conceptually. And photography became an immediate way for me to explore my ideas. It wasn&#8217;t a detour but it was a layering of disciplines. And through that hybrid mix, hybrid way of thinking, I think it shaped me in how I approach museums or exhibitions or storytelling.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Kit sees the museum as a space that holds two responsibilities at once: preserving the foundations of Thai art while creating room for new voices to emerge. He often returns to the importance of the permanent collection of the museum, which traces the roots of Thai art and cultural heritage. By grounding the museum in this history, Kit believes contemporary art can be understood as part of an ongoing story, where tradition and new perspectives exist side by side.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03292-1024x683.jpg\" alt=\"\" class=\"wp-image-21571\" srcset=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03292-1024x683.jpg 1024w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03292-300x200.jpg 300w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03292-768x512.jpg 768w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03292-1536x1024.jpg 1536w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03292-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Courtesy of Koktail Thailand<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-0c82904e47f0fde27ff22216974ac2e5\" style=\"color:#ef5848\">\u201cI think Thailand&#8217;s contemporary art scene is much more confident and outward-looking now than it has ever been before. I&#8217;m proud of the positioning of the museum as both a guardian of history and a platform for new voices.\u201d&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-emotion-craft-and-dialogue-nbsp-experiencing-moca-through-kit-s-eyes\"><strong>Emotion, Craft and Dialogue:&nbsp; Experiencing MOCA Through Kit\u2019s Eyes<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03299-1024x683.jpg\" alt=\"\" class=\"wp-image-21573\" srcset=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03299-1024x683.jpg 1024w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03299-300x200.jpg 300w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03299-768x512.jpg 768w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03299-1536x1024.jpg 1536w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03299-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Courtesy of Koktail Thailand<\/figcaption><\/figure>\n\n\n\n<p>MOCA unfolds across five levels and houses Thai art across generations, with the fifth floor presenting contemporary art from international artists across regions, and the ground floor serving as a home for temporary exhibitions, where new ideas and voices take shape. When he selects works for the museum, Kit begins with instinct.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-2a4f5c26d174e1e77f695b29f302fb3f\" style=\"color:#ef5848\">\u201cI think emotion is the entry point. I need to feel connected to a piece before I lean in. Then I look at the concept to see whether it can sustain that feeling over time. Craftsmanship matters because it shows how the artist respects the medium or their practice. I think a good artist balances all three, even though they might lead with one.\u201d&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>This approach becomes most visible through MOCA\u2019s temporary exhibitions. Invited artists present new work that enters into dialogue with the permanent collection and with artists from earlier generations.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-color has-link-color wp-elements-71f80c6a1f6e07f878a25e2632aefd36 is-layout-flow wp-block-quote-is-layout-flow\" style=\"color:#ef5848\">\n<p>\u201cI think the curatorial positioning of artworks is also very important because it can ignite feelings, emotions and dialogue,\u201d <\/p>\n<\/blockquote>\n\n\n\n<p>Kit explains.&nbsp;<\/p>\n\n\n\n<p>This belief comes to life upstairs, where a contemporary painting may hang beside the work of a national artist, creating moments of connection across time. These encounters between different generations, practices and perspectives are what Kit finds most compelling.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-f495cdf5b66edbc57f184a776d6ab698\" style=\"color:#ef5848\">\u201cI suggest starting from the ground floor to see new emerging artists. Moving upward, on the first floor you get to experience the roots of Thai art and history \u2013 antiques, masks and works influenced by the Ramayana in Thai art. As you go higher, the artworks become more contemporary and on the top floor you encounter international artists. It feels like a journey through time.\u201d&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03295-1-1024x683.jpg\" alt=\"\" class=\"wp-image-21572\" srcset=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03295-1-1024x683.jpg 1024w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03295-1-300x200.jpg 300w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03295-1-768x512.jpg 768w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03295-1-1536x1024.jpg 1536w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03295-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Courtesy of Koktail Thailand<\/figcaption><\/figure>\n\n\n\n<p>Koktail asked him to delve into his favourite corner or moments he remembers well&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-15a4d6154518d13e1669fa31ca448ea8\" style=\"color:#ef5848\">\u201cThere are a lot of corners that I like. For example the Thawan Duchanee section. Some of Thawan\u2019s paintings really stand out to me. It\u2019s probably so prominent in my memory because it\u2019s such a significant collection, and Thawan himself played a crucial role in building both the collection and the museum.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03286-1024x683.jpg\" alt=\"\" class=\"wp-image-21567\" srcset=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03286-1024x683.jpg 1024w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03286-300x200.jpg 300w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03286-768x512.jpg 768w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03286-1536x1024.jpg 1536w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03286-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03290-1024x683.jpg\" alt=\"\" class=\"wp-image-21570\" srcset=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03290-1024x683.jpg 1024w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03290-300x200.jpg 300w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03290-768x512.jpg 768w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03290-1536x1024.jpg 1536w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03290-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Courtesy of Koktail Thailand<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-11aeea35166d3ad7b1e19e557db55d4a\" style=\"color:#ef5848\">There\u2019s also a room called the Bloom Room filled with landscapes, flowers and still-life works, which feels very calming. And I also really like the photography corner.\u201d<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03283-1024x683.jpg\" alt=\"\" class=\"wp-image-21566\" srcset=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03283-1024x683.jpg 1024w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03283-300x200.jpg 300w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03283-768x512.jpg 768w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03283-1536x1024.jpg 1536w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03283-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Courtesy of Koktail Thailand<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-thinking-outside-the-museum-art-space-at-four-seasons-hotel\"><strong>Thinking Outside the Museum: ART Space at <\/strong><strong>Four Seasons Hotel<\/strong><\/h2>\n\n\n\n<p>His vision encompasses the hotel industry where he has launched ART Space by MOCA at the Four Seasons Hotel Bangkok, creating opportunities for emerging and established artists to reach a broader audience.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-c2aa9620acb93bed909c94975fe36808\" style=\"color:#ef5848\">\u201cI was interested in seeing how we could bring art closer to people, and a hotel felt like the right space. It\u2019s interesting to see how guests interact with the works presented to them. The project also challenges the idea that art should exist only within formal institutions or galleries by placing it in a more public setting.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-7f04d276d367554eee06da5e0c29fe06\" style=\"color:#ef5848\">The hotel and our team share the same goal and vision: to support younger, emerging local artists by giving them a platform to showcase and sell their work. Many of the pieces have been acquired by international guests, which becomes a way of exporting local talent beyond Thailand.\u201d&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kit-on-growth-and-creativity\"><strong>Kit on Growth and Creativity<\/strong><\/h3>\n\n\n\n<p>Through MOCA, Kit continues to shape a space that feels both rooted and evolving, inviting visitors to experience art not as something distant, but as something deeply connected to the world around them.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-860781cacced4441b78e8bf3e4eaadf9\" style=\"color:#ef5848\">\u201cGrowing up I have learned lessons in patience and integrity. An art institution is built over time, not quickly. Staying true to your core values while allowing space for evolution is crucial. I\u2019ve learned to focus on long-term impact rather than short-term validation.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-82961bf9644c67358a608afbca455e54\" style=\"color:#ef5848\">These lessons reflect Kit\u2019s own journey. From early exposure to architecture to later explorations in photography, his path has unfolded at a measured pace. Each experience has informed the next, shaped by patience and a clear sense of values.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03278-1024x683.jpg\" alt=\"\" class=\"wp-image-21574\" srcset=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03278-1024x683.jpg 1024w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03278-300x200.jpg 300w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03278-768x512.jpg 768w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03278-1536x1024.jpg 1536w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/12\/DSC03278-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Courtesy of Koktail Thailand<\/figcaption><\/figure>\n\n\n\n<p><\/p>","protected":false},"author":27,"featured_media":17756,"template":"","meta":{"_acf_changed":false},"industry":[111],"the-future-list-year":[72],"class_list":["post-17755","the-future-list","type-the-future-list","status-publish","has-post-thumbnail","hentry","industry-business","the-future-list-year-72"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kanachai \u201cKit\u201d Bencharongkul - Koktail Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.koktailmagazine.com\/th\/the-future-list\/kanachai-kit-bencharongkul\/\" \/>\n<meta property=\"og:locale\" content=\"th_TH\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kanachai \u201cKit\u201d Bencharongkul\" \/>\n<meta property=\"og:description\" content=\"Insight into Kanachai \u201cKit\u201d Bencharongkul\u2019s creative journey at MOCA,&nbsp; where history and contemporary art come together through curation and storytelling. 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