We rarely think twice about the objects we use every day. A chair is for sitting. A lamp provides light. A shelf keeps things in place. Good design makes them work. The best design, however, does something more. It changes the way we see familiar objects, influences how we interact with a space and quietly shapes the moments we experience within it.<\/p>\n\n\n\n
That belief sits at the heart of Chatdaroon \u201cMay\u201d Narkphanit\u2019s work. As the Founder and Brand Director of KAOI, she approaches design as more than creating beautiful objects. Whether designing furniture, everyday products or brand identities, she sees each project as an opportunity to invite curiosity, encourage interaction and create lasting connections between people and the spaces around them.<\/p>\n\n\n\n
This idea extends beyond furniture alone. A lamp can become a sculptural centrepiece, a candle can tell a story through scent, and a brand identity can shape how people remember a place. Design becomes a way to create connections between people and the spaces around them. <\/p>\n\n\n\n
This story explores May’s creative journey through the projects that define KAOI, revealing how thoughtful design can transform ordinary objects into memorable experiences while showing how Thai creativity continues to evolve through contemporary design.<\/p>\n\n\n\n