{"id":28806,"date":"2026-07-23T19:24:34","date_gmt":"2026-07-23T12:24:34","guid":{"rendered":"https:\/\/www.koktailmagazine.com\/?p=28806"},"modified":"2026-07-23T19:24:34","modified_gmt":"2026-07-23T12:24:34","slug":"koktail-konversations-ep-9-pipatchara-the-main-stage-and-the-art-of-building-community","status":"publish","type":"post","link":"https:\/\/www.koktailmagazine.com\/th\/2026\/07\/23\/koktail-konversations-ep-9-pipatchara-the-main-stage-and-the-art-of-building-community\/","title":{"rendered":"Koktail Konversations Ep.9: PIPATCHARA: The Main Stage and the Art of Building Community"},"content":{"rendered":"

Where fashion meets artistry, Pipatchara \u201cPetch\u201d Kaeojinda reflects on how PIPATCHARA: The Main Stage reimagines fashion through creativity, community and purpose.<\/h2>\n\n\n\n

Every anniversary gives a brand a reason to pause and look back. It\u2019s a chance to revisit the moments that shaped its journey, celebrate the milestones and question what comes next.<\/p>\n\n\n\n

Eight years ago, Pipatchara began by transforming discarded materials into handcrafted fashion. Today, its anniversary isn’t marked by another runway show but by a full scale musical. The leap feels dramatic, yet for founder Pipatchara \u201cPetch\u201d Kaeojinda, it follows the same thread that has always defined the brand. Fashion was never the destination. Community was.<\/p>\n\n\n\n

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“I think we, as Pipatchara, don’t want to be just a fashion brand that launches a fashion collection or a fashion show anymore.”<\/p>\n<\/blockquote>\n\n\n\n

A conversation with our 2025 Future Lister reveals how Pipatchara has evolved beyond clothing into a wider creative world. More than a fashion label, the brand sees itself as a community built around craftsmanship, sustainability and opportunity.<\/p>\n\n\n\n

Founded in 2018 by sisters Pipatchara and Jittrinee Kaeojinda, the label became known for transforming recycled fishing nets and discarded plastic into intricate handcrafted pieces. Its signature Infinitude weave has since appeared on handbags, ready to wear, furniture, lighting and public installations. Alongside its design work, the brand has continued to build opportunities for artisan communities, particularly in northern Thailand, where traditional craftsmanship remains central to its identity.<\/p>\n\n\n\n

International recognition followed through appearances on celebrities including BLACKPINK’s Lisa and Barbara Palvin, while a runway presentation in New York introduced Pipatchara to a global audience. Yet even as the brand expanded internationally, its focus remained remarkably local, investing in craftspeople and the communities that shaped its work.<\/p>\n\n\n\n

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A post shared by PIPATCHARA (@pipatchara)<\/a><\/p><\/div><\/blockquote>\n