{"id":28549,"date":"2026-07-10T12:26:57","date_gmt":"2026-07-10T05:26:57","guid":{"rendered":"https:\/\/www.koktailmagazine.com\/?p=28549"},"modified":"2026-07-10T12:26:58","modified_gmt":"2026-07-10T05:26:58","slug":"the-squishy-toy-obsession-has-a-plastic-problem","status":"publish","type":"post","link":"https:\/\/www.koktailmagazine.com\/th\/2026\/07\/10\/the-squishy-toy-obsession-has-a-plastic-problem\/","title":{"rendered":"The Squishy Toy Obsession Has a Plastic Problem"},"content":{"rendered":"<h2 id=\"h-from-sampheng-market-to-roblox-the-squishy-toy-craze-is-taking-over-here-s-why-these-plastic-asmr-trinkets-are-deadly-for-you-and-the-planet\" class=\"wp-block-heading\">From Sampheng market to Roblox, the squishy toy craze is taking over. Here\u2019s why these plastic ASMR trinkets are deadly for you and the planet.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Squishy plush toys \u2013 or more adorably, squishies \u2013 have crept back from the dead, infesting Bangkok\u2019s Sampheng market and dominating TikTok feeds as of late.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The chokehold squishies have on the iPad-dependent, six-seven-saying generation (i.e., Z and Alpha) right now is unreal, with kids obsessing over the sensory fix of &#8220;cracking butter bars&#8221; and viral ASMR trends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The frenzy has grown so out of hand that it&#8217;s even migrated onto Roblox, spawning virtual communities dedicated to digital popping sounds because God forbid the youth actually go outside and touch grass when they could be staring at a screen tapping on simulated foam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And don&#8217;t think for a second that grown adults are immune to the hype. Nostalgia-blinded Millennials are right there in the trenches, happily rinsing the craze to relive their 2010s youth before corporate burnout took over.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But these cute little things are actually quite deadly for both the planet and the user.<\/p>\n\n\n\n<h2 id=\"h-how-is-it-bad-for-the-environment\" class=\"wp-block-heading\">How Is It Bad for the Environment?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">That soft, brain-tickling goodness you\u2019re squeezing is actually just polyurethane (PU) foam or thermoplastic rubber (TPR). They belong to the same toxic chemical family as industrial wall insulation and \u2018cruelty-free\u2019 vegan leather.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a sinister concept: taking a non-biodegradable, persistent pollutant and rebranding it as a harmless modern lifestyle accessory.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/07\/sg-11134201-823qr-moxo41bjgtfwdb.webp\" alt=\"\" class=\"wp-image-28550\" srcset=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/07\/sg-11134201-823qr-moxo41bjgtfwdb.webp 800w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/07\/sg-11134201-823qr-moxo41bjgtfwdb-300x300.webp 300w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/07\/sg-11134201-823qr-moxo41bjgtfwdb-150x150.webp 150w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/07\/sg-11134201-823qr-moxo41bjgtfwdb-768x768.webp 768w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/07\/sg-11134201-823qr-moxo41bjgtfwdb-60x60.webp 60w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Courtesy of shopee thailand<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The genius of the scam lies in its performative innocence; it&#8217;s so aggressively adorable that you completely forget it&#8217;s a mass-produced plastic product, buying into the illusion that a simple squeeze can dissolve all your real-world panic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These things have terrifyingly long lives. They don&#8217;t biodegrade and they&#8217;re a nightmare to recycle, filling up landfills as bright, dusty eyesores.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a manner of speaking, they&#8217;re just pure trash, manufactured to be waste in the most absolute sense and bound for incinerators where they&#8217;ll pollute both the air we breathe and the land we walk on.<\/p>\n\n\n\n<h2 id=\"h-how-is-it-bad-for-you\" class=\"wp-block-heading\">How Is It Bad for You?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A study by the<a href=\"https:\/\/nilu.com\/2021\/07\/evaporation-of-vocs-from-toys\/\"> Norwegian Institute for Air Research (NILU)<\/a>, conducted on behalf of the Norwegian Environment Agency, revealed that every toy tested leaked a mixture of 12 to 30 different Volatile Organic Compounds (VOCs).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The test batch routinely off-gassed chemicals like dimethylformamide (DMF) into indoor spaces at potentially dangerous levels. Inhaling these substances can damage airways, trigger or worsen asthma and pose a known risk of cancer.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/07\/46679412a26426f1f04b4e3ede9ed88f.jpeg\" alt=\"\" class=\"wp-image-28551\" srcset=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/07\/46679412a26426f1f04b4e3ede9ed88f.jpeg 800w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/07\/46679412a26426f1f04b4e3ede9ed88f-300x300.jpeg 300w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/07\/46679412a26426f1f04b4e3ede9ed88f-150x150.jpeg 150w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/07\/46679412a26426f1f04b4e3ede9ed88f-768x768.jpeg 768w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/07\/46679412a26426f1f04b4e3ede9ed88f-60x60.jpeg 60w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Courtesy of shopee thailand<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The influx of low-grade, poorly made squishies has <a href=\"https:\/\/www.bangkokpost.com\/thailand\/general\/3277490\/thai-authorities-warn-of-unsafe-squishies-amid-toy-craze\">prompted<\/a> Thai authorities to launch an investigation into the booming market. Most of these cheap toys are sold completely unbranded, making it incredibly difficult to trace the manufacturers or pinpoint their origin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The crisis isn&#8217;t confined to Thailand. Across England and Scotland, authorities are <a href=\"https:\/\/www.khaosodenglish.com\/life\/2026\/06\/30\/squishy-craze-returns-raising-safety-and-plastic-waste-concerns\/\">battling<\/a> the same spreading problem, seizing sub-standard, illegally manufactured toys from local warehouses. Worse still, a viral trend of microwaving these squishies has taken off abroad, prompting urgent warnings from officials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The trend, like every other, is completely fleeting, but the destructive impact on the planet is permanent.<\/p>","protected":false},"excerpt":{"rendered":"<p>From Sampheng market to Roblox, the squishy toy craze is taking over. Here\u2019s why these plastic ASMR trinkets are deadly for you and the planet. Squishy plush toys \u2013 or more adorably, squishies \u2013 have crept back from the dead, infesting Bangkok\u2019s Sampheng market and dominating TikTok feeds as of late. The chokehold squishies have [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":28552,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,13,14],"tags":[],"class_list":["post-28549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advocacy","category-matters","category-sustainability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Squishy Toy Obsession Has a Plastic Problem<\/title>\n<meta name=\"description\" content=\"From Sampheng market to Roblox, the squishy toy craze is taking over. Here\u2019s why these plastic ASMR trinkets are deadly for you and the planet. Squishy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.koktailmagazine.com\/th\/2026\/07\/10\/the-squishy-toy-obsession-has-a-plastic-problem\/\" \/>\n<meta property=\"og:locale\" content=\"th_TH\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Squishy Toy Obsession Has a Plastic Problem\" \/>\n<meta property=\"og:description\" content=\"From Sampheng market to Roblox, the squishy toy craze is taking over. Here\u2019s why these plastic ASMR trinkets are deadly for you and the planet. Squishy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.koktailmagazine.com\/th\/2026\/07\/10\/the-squishy-toy-obsession-has-a-plastic-problem\/\" \/>\n<meta property=\"og:site_name\" content=\"Koktail Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/koktailmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-10T05:26:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-10T05:26:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/07\/KK-Website-Banner-1-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"838\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tanat Sangaramya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanat Sangaramya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u0e19\u0e32\u0e17\u0e35\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2026\\\/07\\\/10\\\/the-squishy-toy-obsession-has-a-plastic-problem\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2026\\\/07\\\/10\\\/the-squishy-toy-obsession-has-a-plastic-problem\\\/\"},\"author\":{\"name\":\"Tanat Sangaramya\",\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/#\\\/schema\\\/person\\\/139fa9822e603a011406081694f1b154\"},\"headline\":\"The Squishy Toy Obsession Has a Plastic Problem\",\"datePublished\":\"2026-07-10T05:26:57+00:00\",\"dateModified\":\"2026-07-10T05:26:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2026\\\/07\\\/10\\\/the-squishy-toy-obsession-has-a-plastic-problem\\\/\"},\"wordCount\":535,\"publisher\":{\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2026\\\/07\\\/10\\\/the-squishy-toy-obsession-has-a-plastic-problem\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.koktailmagazine.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/KK-Website-Banner-1-2.png\",\"articleSection\":[\"Advocacy\",\"Matters\",\"Sustainability\"],\"inLanguage\":\"th\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2026\\\/07\\\/10\\\/the-squishy-toy-obsession-has-a-plastic-problem\\\/\",\"url\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2026\\\/07\\\/10\\\/the-squishy-toy-obsession-has-a-plastic-problem\\\/\",\"name\":\"The Squishy Toy Obsession Has a Plastic Problem\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2026\\\/07\\\/10\\\/the-squishy-toy-obsession-has-a-plastic-problem\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2026\\\/07\\\/10\\\/the-squishy-toy-obsession-has-a-plastic-problem\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.koktailmagazine.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/KK-Website-Banner-1-2.png\",\"datePublished\":\"2026-07-10T05:26:57+00:00\",\"dateModified\":\"2026-07-10T05:26:58+00:00\",\"description\":\"From Sampheng market to Roblox, the squishy toy craze is taking over. 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