{"id":27969,"date":"2026-06-12T16:42:03","date_gmt":"2026-06-12T09:42:03","guid":{"rendered":"https:\/\/www.koktailmagazine.com\/?p=27969"},"modified":"2026-06-12T19:30:26","modified_gmt":"2026-06-12T12:30:26","slug":"seii-earns-three-world-drinks-awards-with-spirits-rooted-in-thai-terroir","status":"publish","type":"post","link":"https:\/\/www.koktailmagazine.com\/th\/2026\/06\/12\/seii-earns-three-world-drinks-awards-with-spirits-rooted-in-thai-terroir\/","title":{"rendered":"SEII Earns Three World Drinks Awards with Spirits Rooted in Thai Terroir"},"content":{"rendered":"<h2 id=\"h-chef-phanuphon-black-bulsuwan-shares-with-koktail-why-seii-s-wins-at-the-2026-world-drinks-awards-represent-a-cultural-shift-nbsp\" class=\"wp-block-heading\">Chef Phanuphon \u201cBlack\u201d Bulsuwan shares with Koktail why SEII\u2019s wins at the 2026 World Drinks Awards represent a cultural shift.&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Celebrated for his innovative gastronomy at Blackitch Artisan Kitchen, Chiang Mai\u2019s culinary pioneer and <a href=\"https:\/\/www.koktailmagazine.com\/th\/the-future-list\/phanuphon-bulsuwan\/\" type=\"link\" id=\"https:\/\/www.koktailmagazine.com\/the-future-list\/phanuphon-bulsuwan\/\">Koktail 2020 Future Lister<\/a> Chef Phanuphon \u201cBlack\u201d Bulsuwan has extended his philosophy to the bottle.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most recently, SEII, his dedicated beverage venture, has distinguished itself on the global stage by securing three titles at the World Drinks Awards 2026. This international acclaim highlights a deep commitment to regional terroir and local sourcing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The SEII Umeshu, showcasing wild plums foraged from Mae Wang, rose to Country Winner in the Liqueur Aperitifs classification, while the brand\u2019s gin expressions, SEII Kanom and SEII Kuro, secured Silver and Bronze honours in Signature Botanicals respectively.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"596\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/5-5-1024x596.png\" alt=\"\" class=\"wp-image-27981\" srcset=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/5-5-1024x596.png 1024w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/5-5-300x175.png 300w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/5-5-768x447.png 768w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/5-5.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It is high time for Thai drinking culture to step out and claim its moment in the spotlight. SEII is leading the charge, showing how to scale up micro-scale partnerships with local producers and bring them to the world\u2019s attention.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It all comes down to a vital truth: Thailand\u2019s locally sourced, premium ingredients have exactly what it takes to enthral connoisseurs anywhere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Koktail delves into what this milestone really means for Chef Black, his team and the wider Thai beverage scene. After all, a great drink is never just a drink; it is a distillation of geography, craftsmanship and community collaboration.<\/p>\n\n\n\n<h2 id=\"h-the-significance-of-the-world-drinks-awards\" class=\"wp-block-heading\">The Significance of the World Drinks Awards<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The World Drinks Awards was launched in 2007 with a limited range of categories. As the artisanal spirits movement gained worldwide prominence in the following years, <em>TheDrinksReport.com<\/em> decided to harness this momentum and expanded the competition to cover over 35 distinct categories.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"596\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/6-4-1024x596.png\" alt=\"\" class=\"wp-image-27980\" srcset=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/6-4-1024x596.png 1024w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/6-4-300x175.png 300w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/6-4-768x447.png 768w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/6-4.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Today, the awards recognise the finest products in everything from whisky, gin, vodka, tequila and beer, to sparkling wine and no-and-low alcohol alternatives. Expert blind tastings take place in countries such as the UK, Germany, Brazil, Chile, Japan, Canada and the USA.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More importantly, it provides a universal platform which allows small, independent makers to showcase their craft and compete directly alongside established international brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because the evaluation relies entirely on blind tastings, quality is judged purely on merit to prevent any bias. This ensures that the richness and depth of a spirit speak to the painstaking effort that went into it, making a win all the more impressive.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"596\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/7-4-1024x596.png\" alt=\"\" class=\"wp-image-27982\" srcset=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/7-4-1024x596.png 1024w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/7-4-300x175.png 300w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/7-4-768x447.png 768w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/7-4.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"h-seii-honesty-comes-in-sips\" class=\"wp-block-heading\">SEII: Honesty Comes in Sips<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adjacent to the intimate chef\u2019s table experience of Blackitch Artisan Kitchen in Nimmanhemin Soi 7, SEII Flagship Store serves as a lively local hub, where rotating DJs take over the decks to set the evening&#8217;s mood.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atmosphere aside, SEII takes distillation seriously, applying a Japanese sensibility to quality control. The dedication is true to its name, SEII, which means &#8220;sincerity&#8221; \u2013 a promise to keep things honest and let the ingredients speak for themselves without pretence.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"596\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/8-3-1024x596.png\" alt=\"\" class=\"wp-image-27983\" srcset=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/8-3-1024x596.png 1024w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/8-3-300x175.png 300w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/8-3-768x447.png 768w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/8-3.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">SEII initially launched with a clear focus on creating a Thai-owned craft sake, using the prized khao niao khiaw ngu sticky rice to make its SEII Nama Sake. Since then, the team has expanded its repertoire into premium gins and liqueurs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Umeshu stands out for its aroma, crafted from wild plums hand-harvested in the hills of Mae Wang. While the flavour profile leans towards the sweeter side, a balanced acidity makes it the perfect companion for a dessert course.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"596\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/9-3-1024x596.png\" alt=\"\" class=\"wp-image-27984\" srcset=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/9-3-1024x596.png 1024w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/9-3-300x175.png 300w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/9-3-768x447.png 768w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/9-3.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">SEII\u2019s craft gins are just as impressive as their other drinks.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Kanom Gin features organic pandan, chrysanthemum and sweet osmanthus sourced directly from local farms. These regional botanicals come together to give the spirit a wonderfully floral character.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For something completely different, the Kuro Gin combines classic juniper berries with upcycled cacao husks from Siamaya, a popular local Chiang Mai chocolate maker. By using these leftover husks, SEII places sustainability at the heart of what they do.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"596\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/10-3-1024x596.png\" alt=\"\" class=\"wp-image-27985\" srcset=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/10-3-1024x596.png 1024w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/10-3-300x175.png 300w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/10-3-768x447.png 768w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/10-3.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">By working directly with local farmers who understand Thailand\u2019s forests, SEII completely bypasses the middleman. This commitment to the community goes a step further with 5% of all bottle profits donated directly to local sustainability initiatives.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;honesty&#8221; found in each bottle carries a dual meaning: it is a dedication to the integrity of the ingredients and a profound respect for the local community through the necessary process of giving back.<\/p>\n\n\n\n<h2 id=\"h-chef-black-and-the-meaning-behind-the-wins\" class=\"wp-block-heading\">Chef Black and the Meaning Behind the Wins<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chef Black shares with Koktail that the international acclaim deepens the purpose behind SEII. This global success validates SEII&#8217;s true mission, showing that well-crafted drinks using local Thai ingredients can actively bring a community together.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"color:#ef5848\">&#8220;I am truly honoured and delighted. These awards are not just a recognition for SEII, but of the concept we have always believed in: that fine beverages crafted from premium Thai ingredients can elevate the dining experience and bring people closer together.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Driven by his deep expertise in local ingredients, he is thrilled to see a broader audience embracing artisanal spirits. For him, it is all about pushing the boundaries of what people accept and appreciate.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-2 wp-block-paragraph\" style=\"color:#ef5848\">&#8220;What makes me happiest is seeing Thai people becoming increasingly open-minded and passionate about the world of craft spirits over the past several years. This feels like a wonderful confirmation that we are on the right path.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, it\u2019s about shifting mindsets.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-3 wp-block-paragraph\" style=\"color:#ef5848\">&#8220;I hope that being recognised on a global stage like this will allow SEII to be a small but meaningful catalyst in building a quality drinking culture. I want people to get to know us and understand our origins \u2013 to experience both our gin and umeshu on a deeper level, not just as beverages but as part of the cuisine, culture and human stories.&#8221;<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Chef Phanuphon \u201cBlack\u201d Bulsuwan shares with Koktail why SEII\u2019s wins at the 2026 World Drinks Awards represent a cultural shift.&nbsp; Celebrated for his innovative gastronomy at Blackitch Artisan Kitchen, Chiang Mai\u2019s culinary pioneer and Koktail 2020 Future Lister Chef Phanuphon \u201cBlack\u201d Bulsuwan has extended his philosophy to the bottle.&nbsp; Most recently, SEII, his dedicated beverage [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":27987,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52,51],"tags":[],"class_list":["post-27969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-and-drink","category-lifestyle"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SEII Earns Three World Drinks Awards with Spirits Rooted in Thai Terroir<\/title>\n<meta name=\"description\" content=\"Chef Phanuphon \u201cBlack\u201d Bulsuwan shares with Koktail why SEII\u2019s wins at the 2026 World Drinks Awards represent a cultural shift.&nbsp; Celebrated for his\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.koktailmagazine.com\/th\/2026\/06\/12\/seii-earns-three-world-drinks-awards-with-spirits-rooted-in-thai-terroir\/\" \/>\n<meta property=\"og:locale\" content=\"th_TH\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEII Earns Three World Drinks Awards with Spirits Rooted in Thai Terroir\" \/>\n<meta property=\"og:description\" content=\"Chef Phanuphon \u201cBlack\u201d Bulsuwan shares with Koktail why SEII\u2019s wins at the 2026 World Drinks Awards represent a cultural shift.&nbsp; Celebrated for his\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.koktailmagazine.com\/th\/2026\/06\/12\/seii-earns-three-world-drinks-awards-with-spirits-rooted-in-thai-terroir\/\" \/>\n<meta property=\"og:site_name\" content=\"Koktail Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/koktailmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-12T09:42:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T12:30:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2026\/06\/4-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"838\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tanat Sangaramya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanat Sangaramya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 \u0e19\u0e32\u0e17\u0e35\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2026\\\/06\\\/12\\\/seii-earns-three-world-drinks-awards-with-spirits-rooted-in-thai-terroir\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2026\\\/06\\\/12\\\/seii-earns-three-world-drinks-awards-with-spirits-rooted-in-thai-terroir\\\/\"},\"author\":{\"name\":\"Tanat Sangaramya\",\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/#\\\/schema\\\/person\\\/139fa9822e603a011406081694f1b154\"},\"headline\":\"SEII Earns Three World Drinks Awards with Spirits Rooted in Thai Terroir\",\"datePublished\":\"2026-06-12T09:42:03+00:00\",\"dateModified\":\"2026-06-12T12:30:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2026\\\/06\\\/12\\\/seii-earns-three-world-drinks-awards-with-spirits-rooted-in-thai-terroir\\\/\"},\"wordCount\":944,\"publisher\":{\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2026\\\/06\\\/12\\\/seii-earns-three-world-drinks-awards-with-spirits-rooted-in-thai-terroir\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.koktailmagazine.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/4-6.png\",\"articleSection\":[\"Food &amp; 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