{"id":27510,"date":"2026-05-22T16:29:53","date_gmt":"2026-05-22T09:29:53","guid":{"rendered":"https:\/\/www.koktailmagazine.com\/?p=27510"},"modified":"2026-05-22T16:31:31","modified_gmt":"2026-05-22T09:31:31","slug":"friday-future-lister-wat-and-the-future-of-what-we-throw-away","status":"publish","type":"post","link":"https:\/\/www.koktailmagazine.com\/th\/2026\/05\/22\/friday-future-lister-wat-and-the-future-of-what-we-throw-away\/","title":{"rendered":"Friday Future Lister: Wat and the Future of What We Throw Away\u00a0"},"content":{"rendered":"

From recycled textiles to circular fashion, Jirarot \u201cWat\u201d Pojanavaraphan rethinks the future of sustainable clothing.<\/h2>\n\n\n\n

The future of fashion is no longer about flashy, fast-changing trends. As the impact of fast fashion becomes a growing global issue, people have begun to rethink the way clothing is produced and consumed. Younger generations in particular have become more conscious of the choices they make, valuing sustainability, ethical production and long-term impact over short-lived trends.<\/p>\n\n\n\n

As fashion moves towards a more responsible future, Jirarot \u201cWat\u201d Pojanavaraphan stands among a new generation of entrepreneurs reshaping the industry through sustainability, textile recycling and local craftsmanship. A third-generation successor of SC GRAND, a family-owned yarn-spinning factory with more than 60 years of expertise in textile recycling, Wat has transformed his family\u2019s traditional business through innovation while connecting modern fashion with local Thai communities.<\/p>\n\n\n\n

Inside the Early World of Textile Recycling<\/strong><\/h3>\n\n\n\n

Raised among spinning yarns, fabric scraps and the rhythm of textile production, Wat grew up surrounded by the transformation of discarded materials into new textile products. Long before sustainability became part of mainstream fashion conversations, recycling already existed as part of his family\u2019s everyday business through SC GRAND, one of Southeast Asia\u2019s leading textile recycling hubs. The company specialised in turning textile waste into new fabrics and products, from recycled cotton textiles to canvas fabrics, plus materials made from recycled plastic bottles. <\/p>\n\n\n\n

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\u201cMy grandmother always told me when I was young that our factory transformed what people saw as worthless into something valuable again.\u201d<\/p>\n<\/blockquote>\n\n\n\n

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A post shared by SC GRAND (@scgrand.circular)<\/a><\/p><\/div><\/blockquote>\n