{"id":24180,"date":"2026-02-12T17:30:20","date_gmt":"2026-02-12T10:30:20","guid":{"rendered":"https:\/\/www.koktailmagazine.com\/?p=24180"},"modified":"2026-02-12T17:33:46","modified_gmt":"2026-02-12T10:33:46","slug":"sugar-were-goin-down-normal-sweetness-now-50-less","status":"publish","type":"post","link":"https:\/\/www.koktailmagazine.com\/th\/2026\/02\/12\/sugar-were-goin-down-normal-sweetness-now-50-less\/","title":{"rendered":"Sugar, We\u2019re Goin Down: \u201cNormal Sweetness\u201d Now 50% Less"},"content":{"rendered":"

Is this a harsh crackdown on sugar lovers, or a hidden blessing after all?<\/strong><\/h2>\n\n\n\n

Spilling the (sugar-free) tea for all the sweet tooth lovers out there: when you order your drink at \u201cnormal sweetness,\u201d it now comes with half the sugar of the original formula.<\/p>\n\n\n\n

Hard-launched Wednesday, to the mild horror of sugarholics, the Department of Health\u2019s new move teams up, somewhat unexpectedly, with nine major coffee chains across Thailand in a bid to rein in sugar mania and curb obesity risks.<\/p>\n\n\n\n

Participating chains include: Caf\u00e9 Amazon, Inthanin, All Caf\u00e9, Kudsan Bakery & Coffee, Bellinee’s, Black Canyon, Intercof, Punthai and Chao Doi.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

It\u2019s an all-out crackdown on those who love sugar (and honesty) in their coffee and matcha. Or so it seems. Perhaps it\u2019s a blessing in disguise, a wake-up call Thailand didn\u2019t know it needed.<\/p>\n\n\n\n

Under the new guideline, your 16-ounce coffee is literally going on a sugar diet, shrinking from 7.3 teaspoons to 3.7. And iced tea isn\u2019t spared either, getting trimmed from 6.6 to 3.3 teaspoons.<\/p>\n\n\n\n

According to the latest survey<\/a>, Thais average 21 teaspoons of sugar a day, way past the World Health Organization\u2019s six-teaspoon limit. That\u2019s three times the health risks and the non-communicable diseases.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Sure, it\u2019s a health push, but it\u2019s also economics. With a progressive sugar tax in play, sweeter brews could mean steeper taxes for these chains. To save money, they\u2019re incentivised to nudge customers toward a sharper taste, weaning them off sugar highs little by little.<\/p>\n\n\n\n

So is it a net positive for everyone involved? Guess we\u2019ll find out soon enough.<\/p>","protected":false},"excerpt":{"rendered":"

Is this a harsh crackdown on sugar lovers, or a hidden blessing after all? Spilling the (sugar-free) tea for all the sweet tooth lovers out there: when you order your drink at \u201cnormal sweetness,\u201d it now comes with half the sugar of the original formula. Hard-launched Wednesday, to the mild horror of sugarholics, the Department […]<\/p>\n","protected":false},"author":49,"featured_media":24188,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-24180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-matters"],"acf":[],"yoast_head":"\nSugar, We\u2019re Goin Down: \u201cNormal Sweetness\u201d Now 50% Less<\/title>\n<meta name=\"description\" content=\"Is this a harsh crackdown on sugar lovers, or a hidden blessing after all? 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