{"id":23357,"date":"2026-01-30T18:50:29","date_gmt":"2026-01-30T11:50:29","guid":{"rendered":"https:\/\/www.koktailmagazine.com\/?p=23357"},"modified":"2026-01-30T18:50:30","modified_gmt":"2026-01-30T11:50:30","slug":"friday-future-lister-pear-makes-sustainability-easy-to-digest","status":"publish","type":"post","link":"https:\/\/www.koktailmagazine.com\/th\/2026\/01\/30\/friday-future-lister-pear-makes-sustainability-easy-to-digest\/","title":{"rendered":"Friday Future Lister: Pear Makes Sustainability Easy to Digest\u00a0"},"content":{"rendered":"

Food, habit and care shape Pimlada \u201cPear\u201d Chaipreechawit\u2019s journey from content creator to sustainability practitioner working in real spaces.<\/h3>\n\n\n\n

Sustainability often feels serious, distant and instructional. At its core, however, it lives within everyday habits, shaped by appetite, routine and the choices we return to without much thought.<\/p>\n\n\n\n

Pimlada \u201cPear\u201d Chaipreechawit, a content creator around food, waste and sustainable practice, enters the sustainability conversation from a different angle. Rather than relying on instruction or alarm, she uses food and daily habits to bring the idea closer, lighter and firmly into real life. Through this approach, casual conversations carry real weight, and small relatable moments begin to point towards much larger change.<\/p>\n\n\n\n

Her commitment is real as her comment to Koktail, as we sit down with her for the interview, shows: <\/p>\n\n\n\n

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\u201cThank you for taking part in this and helping to share it.\u201d<\/p>\n<\/blockquote>\n\n\n\n

From content shared on her own platforms to larger scale projects such as City Sort Lab at Bangkok Design Week, we trace her journey from early personal initiatives to a broader vision that continues to shape how people think about food, waste and the way we live.<\/p>\n\n\n

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Courtesy of Koktail Thailand<\/figcaption><\/figure>\n<\/div>\n\n\n

Pear and the Long Road to Speaking in Her Own Voice<\/strong><\/h3>\n\n\n\n

From an early age, Pear carried a quiet concern about the planet, though the language around sustainability had not yet entered everyday conversation. At that time the idea felt distant within society, rarely discussed beyond science programmes or abstract warnings. She held the feeling privately and, as life moved forward, set it aside.<\/p>\n\n\n\n

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\u201cI became interested in these ideas from a young age, though I did not call it sustainability then. I used to describe it as a fear of global warming. At that age, I remember people talking about air conditioning, CFCs and damage to the atmosphere, an explanation of the greenhouse effect. I began to wonder what the world might become, how hot it would feel and whether I could live in it. That moment shifted my mindset. I grew uneasy about things like air conditioning and plastic use.\u201d<\/p>\n<\/blockquote>\n\n\n\n

With little space for wider conversation at the time, Pear took a different path and built a career across television, stage and film. As climate disruption grew more visible, the concerns she once carried returned with greater urgency. A further shift came during a forest journey in Chiang Dao with Amata Chittasenee, known as Pearypie, a content creator and our 2022 Future Lister. Five days without electricity or running water revealed how closely daily actions connect and ripple outward.<\/p>\n\n\n

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Courtesy of Koktail Thailand<\/figcaption><\/figure>\n<\/div>\n\n\n

Alongside this, a long-held wish to create her own platform returned. After years of adapting to different spaces, the rise of independent creator platforms finally gave her room to speak in her own voice. <\/p>\n\n\n\n

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\u201cI ask myself who I am, what I want to do and what I want to communicate. For more than 20 years in the entertainment industry, I worked by adapting to different spaces, each with its own expectations and culture.<\/p>\n<\/blockquote>\n\n\n\n

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When I finally had a platform of my own, the questions I had never paused to ask returned. I needed to know whether this path reflected what I truly wanted. It felt like two worlds meeting. The industry taught me how things work in front of and behind the camera, while years across different environments shaped my sense of self. Those experiences helped me understand what to carry forward and what to leave behind.\u201d<\/p>\n<\/blockquote>\n\n\n\n

At the Table with Pear: Food, Habit and Everyday Sustainability<\/strong><\/h3>\n\n\n\n

Pear begins as a content creator, with food as her point of entry. Sustainability sits at the centre of what she wants to communicate. She treats her platform as a table rather than a lecture, where different ideas appear in different forms. <\/p>\n\n\n\n

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A post shared by PEAR is hungry (@pearishungry)<\/a><\/p><\/div><\/blockquote>\n