{"id":17270,"date":"2025-05-30T08:41:13","date_gmt":"2025-05-30T08:41:13","guid":{"rendered":"https:\/\/www.koktailmagazine.com\/?p=17270"},"modified":"2025-05-30T10:54:54","modified_gmt":"2025-05-30T10:54:54","slug":"friday-future-listers-business-minds-building-a-healthier-greener-future","status":"publish","type":"post","link":"https:\/\/www.koktailmagazine.com\/th\/2025\/05\/30\/friday-future-listers-business-minds-building-a-healthier-greener-future\/","title":{"rendered":"Friday Future Listers: Business Minds Building a Healthier, Greener Future"},"content":{"rendered":"

Meet two changemakers using business to grow purposeful ideas to shape a more sustainable future<\/strong>
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In today\u2019s world, business is no longer just about bottom lines and boardrooms \u2013 it\u2019s about serving a larger need and building a better way of living. This week\u2019s Friday Future Listers shines a light on individuals who are proving that purpose and profit can go hand in hand. <\/p>\n\n\n\n

These entrepreneurs and founders are creating solutions to real-world challenges. Each one brings a different perspective but they share a common goal: to build something that contributes positively to the way we live.  <\/p>\n\n\n\n

Here are the people using business to support a better quality of life for all. <\/p>\n\n\n\n

Farming Forward: Papatsaraporn \u201cPum\u201d Rienthong’s New Take on Thai Farming<\/strong><\/h2>\n\n\n\n
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Courtesy of Numaoy raimaijon Co.,Ltd.<\/figcaption><\/figure>\n\n\n\n


For generations, many Thai farmers have depended on seasonal crops for income, often facing uncertainty due to changing market prices and traditional practices. Papatsaraporn \u201cPum\u201d Rienthong is part of a new generation of farmers transforming Thailand\u2019s agricultural landscape. As the second-generation leader of her family\u2019s sugar cane business in Ratchaburi, Pum recognised early on that relying on traditional methods \u2013 such as harvesting sugar cane once a year \u2013 kept many farming families in a cycle of financial insecurity. Determined to shift this model, she introduced an approach that combines proactive farming with market insight and innovation.<\/p>\n\n\n\n

Pum transformed her family\u2019s farming model by adding value to their crops, starting with fresh-pressed sugar cane juice. She later launched Raimaijon, Thailand\u2019s first pasteurised sugar cane juice brand, combining natural production with innovative packaging design \u2013 stackable bottles shaped like sugar cane nodes, gaining attention both locally and abroad.<\/p>\n\n\n\n

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Courtesy of Numaoy raimaijon Co.,Ltd.<\/figcaption><\/figure>\n\n\n\n

The brand is committed to offering a product that is as close to fresh as possible, using a gentle pasteurisation process that preserves nutrients and natural flavour. The venture has helped double farmers\u2019 incomes and supported the establishment of community enterprises that supply sugar cane directly to the factory. With her pioneering spirit, Pum also introduced the country\u2019s first sugar cane juice slurpee franchise, creating new channels for local entrepreneurship.<\/p>\n\n\n\n

Pranitan \u201cPete\u201d Phornprapha on Leading with Purpose and Planet in Mind<\/strong><\/h2>\n\n\n\n
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Courtesy of Pranitan \u201cPete\u201d Phornprapha<\/figcaption><\/figure>\n\n\n\n

With Wonderfruit approaching again soon, let\u2019s take a closer look at the person behind the festival and the driving force behind its greener, more sustainable vision. Driven by curiosity and a desire to create meaningful impact, Pranitan \u201cPete\u201d Phornprapha founded Scratch First, the company behind Wonderfruit, a globally recognised festival that celebrates music, art, food and sustainable living. Pete\u2019s vision for Wonderfruit wasn\u2019t only to create a typical music festival. It started with a simple idea to use art, music and culture as ways to open up conversations about the environmental challenges we face. <\/p>\n\n\n\n

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