{"id":16916,"date":"2025-04-18T03:43:19","date_gmt":"2025-04-18T03:43:19","guid":{"rendered":"https:\/\/www.koktailmagazine.com\/?p=16916"},"modified":"2025-04-18T14:19:18","modified_gmt":"2025-04-18T14:19:18","slug":"friday-future-lister-kim-steppe-on-leading-blue-elephant-with-heart-and-purpose","status":"publish","type":"post","link":"https:\/\/www.koktailmagazine.com\/th\/2025\/04\/18\/friday-future-lister-kim-steppe-on-leading-blue-elephant-with-heart-and-purpose\/","title":{"rendered":"Friday Future Lister: Kim Stepp\u00e9 on Leading Blue Elephant with Heart and Purpose"},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"h-see-how-kim-steppe-s-early-passions-family-values-and-entrepreneurial-spirit-continue-to-help-shape-the-global-success-of-blue-elephant-nbsp-nbsp\">See how Kim Stepp\u00e9\u2019s early passions, family values and entrepreneurial spirit continue to help shape the global success of Blue Elephant.&nbsp;&nbsp;<\/h3>\n\n\n\n<p>Blue Elephant is a renowned Thai cuisine restaurant, known for its dedication to authentic Thai flavours and culinary traditions. The story starts in the 1970s when Nooror Somany met Belgian art dealer Karel Stepp\u00e9 while studying in Belgium. After getting married, they opened the first Blue Elephant in Brussels in 1980, followed by other restaurants. Chef Nooror later returned to Thailand to lead the group\u2019s expansion. The Blue Elephant Restaurant and Cooking School opened in Bangkok in 2002, followed by the Phuket branch in 2010. In 2006 the group also launched Blue Spice, its manufacturing arm, which now exports to over 45 countries.<\/p>\n\n\n\n<p>When asked about their success, the answer lies in the love of a family working together. Today their son Kim Stepp\u00e9\u2019s leadership continues to shape the future of the Blue Elephant Group. We explore the continued success of the business through Kim Stepp\u00e9\u2019s vision as CEO.&nbsp;<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DE4ryjcu-MB\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DE4ryjcu-MB\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DE4ryjcu-MB\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Blue Elephant Official (@blueelephant)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-family-hard-work-and-growth\"><strong>Family, Hard Work, and Growth<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-178a63f35312d9f1fb33931a7fa24a75\" style=\"color:#b82f10\">&#8220;One of my inspirations is my grandmother, better known to those close to her as Bonne Maman, which means Great Mother.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>Kim\u2019s source of inspiration is deeply rooted in his family consisting of his parents, an older sister, Sandra and a younger brother, Kris. From a young age, he started working and helping out his parents. His first real job was at various companies which placed him in roles based on his skills \u2013 mainly in languages and sales. One of his most memorable early experiences was working for Nespresso at Avenue Louise in Brussels.&nbsp;<\/p>\n\n\n\n<p>On weekends he would support his family by working night shifts at his mother\u2019s Indian restaurant, La Porte des Indes, which happened to be on the same avenue as Nespresso. He later became a bartender at Strike One, the first hip-hop club in Brussels, and quickly rose to the role of bar manager. He was now ready to join the family business.&nbsp;Kim\u2019s experience with his family and other companies shaped his strong work ethic and entrepreneurial spirit, especially in the F&amp;B industry.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/04\/464435933_1213456106377192_7211252404299838143_n-819x1024.jpg\" alt=\"\" class=\"wp-image-16918\" srcset=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/04\/464435933_1213456106377192_7211252404299838143_n-819x1024.jpg 819w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/04\/464435933_1213456106377192_7211252404299838143_n-240x300.jpg 240w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/04\/464435933_1213456106377192_7211252404299838143_n-768x960.jpg 768w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/04\/464435933_1213456106377192_7211252404299838143_n.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><figcaption class=\"wp-element-caption\">Courtesy of@chefnooror<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-9d3f8561214d4b22e2547ea09e1ceabe\" style=\"color:#b82f10\">\u201cOne of my proudest achievements is serving as Marketing Manager at the Blue Elephant Trade Office in my early 20s.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>During that time, he helped create the innovative COOK FOR TWO cooking sets \u2013 a pack containing every essential ingredient to make Thai dishes in one box, making cooking easy for anyone. As Sales Manager at the ready\u2011meals facility in Belgium, he secured three major contracts: Jet Airways, Thalys\u2011Eurostar and the Zoo of Antwerp. The most rewarding was the catering deal with Jet Airways, which established a hub with up to 12 daily flights from India to the USA. These milestones marked a significant step in his journey of commercial success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-teamwork-is-the-main-ingredient\"><strong>Teamwork Is the Main Ingredient<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-0d73d46c269b8d9c18dbc384780a500f\" style=\"color:#b82f10\">\u201cI value my team and my family. Yes, we may argue and have different opinions at times, but at the core, we share the same values.\u201d&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>As mentioned earlier, the Blue Elephant story was born from a love and passion shared within the family. It might sound simple, but that foundation has grown into something much bigger \u2013 a strong sense of teamwork built on shared values, mutual respect, and a dedication to the company\u2019s success.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-61113d198fc98f7b666d4edcda9dd311\" style=\"color:#b82f10\">\u201cWe all understand that our mindset must always prioritise the best interests of the company \u2013 because ultimately, the company provides for all of us.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>It is no surprise that Kim values teamwork. He explains the hard time during COVID-19, the focus was on consolidating operations and identifying which markets were likely to recover first. Throughout the crisis, they managed to retain all team members. Salaries were reviewed and adjusted with fairness in mind. As CEO, Kim took an 80% pay cut to help protect the team \u2013 those with smaller salaries saw smaller cuts. It was a difficult period, but the priority remained on supporting the people behind the business.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/04\/Smile-its-free-therapy-Lets-take-a-photo-together-blueelephantfamily-familytime-blueelephant-1024x537.jpg\" alt=\"\" class=\"wp-image-16919\" style=\"width:796px;height:auto\" srcset=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/04\/Smile-its-free-therapy-Lets-take-a-photo-together-blueelephantfamily-familytime-blueelephant-1024x537.jpg 1024w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/04\/Smile-its-free-therapy-Lets-take-a-photo-together-blueelephantfamily-familytime-blueelephant-300x157.jpg 300w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/04\/Smile-its-free-therapy-Lets-take-a-photo-together-blueelephantfamily-familytime-blueelephant-768x402.jpg 768w, https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/04\/Smile-its-free-therapy-Lets-take-a-photo-together-blueelephantfamily-familytime-blueelephant.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Courtesy of @chefnooror<\/figcaption><\/figure>\n\n\n\n<p><br><\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vision-for-sustainability-and-progress-in-thailand\"><strong>Vision for Sustainability and Progress in Thailand<\/strong><br><\/h2>\n\n\n\n<p>The company\u2019s current goal is to expand its trademark and promote sustainability across its various branches. Kim is also working on promoting the country through various activities. He would love to see stronger collaboration between Europe and Thailand, particularly in the medical sector and agriculture, to move towards a more circular economy by promoting sustainable projects with organic products. He also hopes to see changes in Thailand, including improvements in access to clean, drinkable water, advancements in education, and a stronger focus on sustainable agriculture and energy.<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-3c5a7d60522ea4251095c0fcdb5e8017\" style=\"color:#b82f10\">\u201cEvery day is a lesson. Don\u2019t rush or try to do everything at once \u2013 take the time to do it right. It\u2019s the small steps taken consistently that matter, as long as you keep moving forward.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>See how Kim Stepp\u00e9\u2019s early passions, family values and entrepreneurial spirit continue to help shape the global success of Blue Elephant.&nbsp;&nbsp; Blue Elephant is a renowned Thai cuisine restaurant, known for its dedication to authentic Thai flavours and culinary traditions. The story starts in the 1970s when Nooror Somany met Belgian art dealer Karel Stepp\u00e9 [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":16917,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52,51],"tags":[],"class_list":["post-16916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-and-drink","category-lifestyle"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Friday Future Lister: Kim Stepp\u00e9 on Leading Blue Elephant with Heart and Purpose<\/title>\n<meta name=\"description\" content=\"See how Kim Stepp\u00e9\u2019s early passions, family values and entrepreneurial spirit continue to help shape the global success of Blue Elephant.&nbsp;&nbsp; Blue\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.koktailmagazine.com\/th\/2025\/04\/18\/friday-future-lister-kim-steppe-on-leading-blue-elephant-with-heart-and-purpose\/\" \/>\n<meta property=\"og:locale\" content=\"th_TH\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Friday Future Lister: Kim Stepp\u00e9 on Leading Blue Elephant with Heart and Purpose\" \/>\n<meta property=\"og:description\" content=\"See how Kim Stepp\u00e9\u2019s early passions, family values and entrepreneurial spirit continue to help shape the global success of Blue Elephant.&nbsp;&nbsp; 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