{"id":11694,"date":"2023-03-26T00:00:00","date_gmt":"2023-03-26T00:00:00","guid":{"rendered":"https:\/\/www.koktailmagazine.com\/?p=11694"},"modified":"2025-02-03T04:07:04","modified_gmt":"2025-02-03T04:07:04","slug":"the-greng-jai-piece","status":"publish","type":"post","link":"https:\/\/www.koktailmagazine.com\/th\/2023\/03\/26\/the-greng-jai-piece\/","title":{"rendered":"Best Album Cover goes to \u2018The Greng Jai Piece\u2019 by Phum Viphurit"},"content":{"rendered":"

On his sophomore album, the Thai singer-songwriter aims to challenge norms and tackle sensitive issues <\/h3>\n

Rising star Phum Viphurit recently won “Best Album Cover” at the T-Pop of the Year Music Awards for his album cover The Greng Jai Piece<\/em>, which is beautifully drawn by Thai artist Sarawut Panhnu.<\/p>\n

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‘The Greng Jai Piece’ album cover drawn by Sarawut Panhnu<\/figcaption><\/figure>\n<\/figure>\n

The cover seems to depict some sort of lively, traditional temple fair. Then there’s this gigantic sloth wearing headphones, holding a mint-green coloured electric guitar, and wearing a flower-patterned T-shirt mostly seen worn by <\/span>Thais during Songkran. The whole scenario represents generational differences<\/span>—how people used to listen to music then compared to <\/span>now.<\/p>\n

The art harmonises with the album’s songs<\/span> all centred<\/span> around topics that are difficult to tackle and are never usually talked about because of the<\/span> ‘greng jai<\/em>-ness’ in Thai society. While there is no exact word for<\/span> “g<\/span>reng j<\/span>ai” in English, it roughly means consideration for others<\/span>, and Thais are very familiar with this term.
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Photo: Courtesy of Phum Viphurit\/FB<\/a> <\/p>\n

Well known for his soulful voice, catchy melodies, and unique sound, Phum has gained a large following both in Thailand and internationally. In addition to his music, he is also known for his distinctive style and love of vintage clothing, which has inspired fans to adopt similar fashion styles.<\/p>\n

The artist recently announced the second leg<\/span> of “Greng Jai Piece Asia and Oceania Tour 2023”. <\/p>\n

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A post shared by Phum V. (@phumviphurit)<\/a><\/p>\n<\/div>\n<\/blockquote>\n