{"id":11476,"date":"2024-02-29T00:00:00","date_gmt":"2024-02-29T00:00:00","guid":{"rendered":"https:\/\/www.koktailmagazine.com\/?p=11476"},"modified":"2025-07-31T02:41:00","modified_gmt":"2025-07-31T02:41:00","slug":"lv-the-place","status":"publish","type":"post","link":"https:\/\/www.koktailmagazine.com\/th\/2024\/02\/29\/lv-the-place\/","title":{"rendered":"8 Things to Know About the Newly Opened ‘LV The Place’ in Bangkok"},"content":{"rendered":"

Discover ‘LV The Place Bangkok’ at Gaysorn Amarin, a dazzling fusion of fashion, culinary art, and culture within Louis Vuitton\u2019s world<\/h3>\n

Recently, anyone passing by Gaysorn Amarin would have noticed the eye-catching, diamond-shaped fa\u00e7ade. It is because Louis Vuitton<\/a> has just unveiled its latest venture, ‘LV The Place Bangkok’, situated within the upscale Gaysorn Amarin. This new destination blends fashion, culinary arts, and culture into an unprecedented experience. Here\u2019s what you need to know:<\/span><\/p>\n

1\/8 The Must-Know Story Behind the Iconic Monogram<\/h1>\n

The first thing that catches the eye is the building\u2019s giant diamond-shaped fa\u00e7ades that glow at night, a visual feast that hints at the innovative experiences awaiting inside.<\/span><\/p>\n

This spectacle is a nod to the maison\u2019s renowned iconic monogram pattern, which features a diamond-shaped motif with interlocking \u201cLV\u201d letters and stylised floral elements.<\/span><\/p>\n

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Originating from the personal emblem of the founder, Louis Vuitton himself, the \u201cMonogram Flower\u201d or \u201cMonogram Louis Vuitton\u201d floral motif is an adaptation of the quatrefoil\u2014a traditional French design motif. Characterised by four overlapping circles or petals, it creates a symmetrical and visually appealing shape, symbolising elegance, luxury, and personal style. Louis\u2019s son, George Vuitton, was instrumental in the brand\u2019s expansion and development after his father\u2019s passing. In 1896, George introduced the iconic Monogram Canvas as a means to combat counterfeiting and distinguish Louis Vuitton\u2019s products from imitations, further popularising and cementing the use of the LV monogram and floral designs in the brand\u2019s offerings.<\/span><\/p>\n

Over the years, the Monogram Flower has become synonymous with the Louis Vuitton brand, prominently featured in their iconic monogram canvas, leather goods, and various collections, reflecting the brand\u2019s rich heritage and legacy in the fashion world.<\/span><\/p>\n

2\/8 The Ultimate Guide to \u2018LV The Place\u2019<\/h1>\n

A Complete Encounter: ‘LV The Place’ offers an all-inclusive experience featuring a delightful boutique, caf\u00e9, exhibition space, and Chef Gaggan Anand’s restaurant.<\/span><\/p>\n

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On the ground level, guests are greeted by the inviting ambiance of the caf\u00e9 and the immersive experience of the \u201cVisionary Journeys\u201d exhibition. This collaborative effort between Louis Vuitton and OMA explores the rich heritage of the Maison, showcasing its legacy. The scenographic experience, developed by architectural firm OMA and Partner Shohei Shigematsu, marks the first instalment of OMA and Louis Vuitton\u2019s collaborative partnership.<\/span><\/p>\n

Ascending to the upper level, visitors discover the store alongside Chef Gaggan\u2019s celebrated restaurant, making \u2018LV The Place\u2019 a full experience.<\/span><\/p>\n

3\/8 How Many Iconic Bags Are Inside LV\u2019s \u2018Visionary Journeys\u2019 Exhibition?<\/h1>\n

The “Visionary Journeys” exhibition offers an immersive look at Louis Vuitton’s heritage, celebrating Louis Vuitton\u2019s innovation, savoir-faire and the spirit of travel through a series of engaging displays and themed rooms.<\/span><\/p>\n

At its heart lies a display of 96 trunk modules arranged into a tunnel, symbolising the craft and innovation behind Louis Vuitton’s beginnings. Trunks from the late 19th century illustrate how Louis Vuitton began as a packer and trunk-maker. The \u201cOrigins\u201d section pays tribute to the Vuitton family\u2019s legacy, while \u201cIconic Bags\u201d celebrates 25 years of fashion landmarks with five iconic bags (Alma, Keepall, Speedy, No\u00e9, and the Petite Malle). These pieces have been given new life by the Maison\u2019s artistic directors – Marc Jacobs, Kim Jones, Nicolas Ghesqui\u00e8re, Virgil Abloh, and Pharrell Williams.<\/span><\/p>\n

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To emphasise the unique shape, form and importance of these icons, 21 bags and 2 ready-to-wear looks are captured in 19 clear acrylic bubbles that convey the collective contribution of these visionary designers. The penultimate space, Collaboration, dives into the artistic relationships that have yielded some of the most popular and memorable bags in fashion history. Reimagined by Stephen Sprouse, Richard Prince, Takashi Murakami or Yayoi Kusama, 7 original creations speak to the boundless potential of collaboration, while a semi-circle of animated screens transforms a backdrop of 184 chrome-dipped bags into a cinematic showcase of each artist\u2019s distinct pattern. The exhibition concludes with a Giveaway Room, offering visitors the chance to collect souvenirs.<\/span><\/p>\n

4\/8 The Flavours of Luxury: Inside ‘Gaggan at Louis Vuitton’ – South Asia’s First Culinary Gem<\/h1>\n

“Gaggan at Louis Vuitton” marks the maison’s first restaurant in South Asia, presenting a seasonal menu infusing Thai flavours with Louis Vuitton’s signature style codes, created by renowned Indian chef Gaggan Anand.<\/span><\/p>\n

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The fine dining restaurant accommodates ten Italian marble tables where diners are treated to a Louis Vuitton exclusive menu, inspired by the 5 \u201cS\u201d principles \u2013 Sweet, Sour, Salty, Spicy, and Surprise. Dishes range from Thai-inspired lobster to a mushroom creation adorned in a Damier pattern.<\/span><\/p>\n

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Lunch sessions are at 12:00 and 12:30, with dinner reservations at 18:00 and 19:00. Evening guests also have the option of private dining. The pricing is set at THB 4,000++ for an eight-course lunch and THB 8,000++ for a lavish 17-course dinner. Additionally, there\u2019s an option for a Wine Journey at THB 6,000++.<\/span><\/p>\n

5\/8 The only Louis Vuitton Caf\u00e9 in the world to serve \u2018Mango Sticky Rice Fizz\u2019.<\/h1>\n

Also located on the ground floor, “Le Caf\u00e9” marks Louis Vuitton\u2019s premier caf\u00e9\u00a0 in Thailand and its second across Southeast Asia. This caf\u00e9 serves up a selection of delights in a setting inspired by botany, with each dish and drink adorned with the maison\u2019s iconic motifs.<\/p>\n

The caf\u00e9’s interior, using natural elements like wood and plants, reflects the region’s climate. A notable feature is the large, curved counter displaying desserts for customers to savour at their leisure.<\/span><\/p>\n

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The patisserie selection includes cakes, tarts, parfaits and ice cream sandwiches in an array of flavours, each decorated with a signature Louis Vuitton flourish. Specialties include the Star Blossom Cake, a concoction of chocolate and caramel; the Monogram Cake, blending pistachio with orange blossom; and the locally inspired Mango Sticky Rice Fizz, a refreshing beverage made with mango and sticky rice-infused syrup, topped off with a dash of tonic water.<\/p>\n

See the full menu here<\/a>.<\/span><\/p>\n

6\/8 Exclusive finds you’ll love, available only at this store<\/h1>\n

Surrounded by vintage furniture and colourful artworks, the store provides an immersive and contemporary shopping experience with unique items including the Alma Nano Rainbow, available in five colours, a women\u2019s Cruise 2024 T-shirt available in four colours, and a men\u2019s LV Trainer Upcycling sneaker in a unique colourway. These products are worldwide exclusives and only available at this store.<\/span><\/p>\n

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7\/8 The mascot’s new name<\/h1>\n

Louis Vuitton’s mascot name was changed due to cultural appropriation.\u00a0 Personalisation is available through hot stamping with a special ‘Nong (meaning younger sibling in Thai) Vivienne’ design, created especially for the opening, adding a personal touch to the luxury shopping experience.<\/span><\/p>\n

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8\/8 There are many ways to get to ‘LV The Place’ (if any bookings are still available).<\/h1>\n

Situated within Gaysorn Amarin on Ploenchit Rd, ‘LV The Place’ offers easy access for both locals and tourists. Additionally, Gaysorn Amarin is directly connected to the Chit Lom BTS skytrain station, further facilitating accessibility for all visitors. Whether arriving by bus, MRT, or even boat, guests can effortlessly reach their destination at ‘LV The Place’.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Discover ‘LV The Place Bangkok’ at Gaysorn Amarin, a dazzling fusion of fashion, culinary art, and culture within Louis Vuitton\u2019s world Recently, anyone passing by Gaysorn Amarin would have noticed the eye-catching, diamond-shaped fa\u00e7ade. It is because Louis Vuitton has just unveiled its latest venture, ‘LV The Place Bangkok’, situated within the upscale Gaysorn Amarin. […]<\/p>\n","protected":false},"author":14,"featured_media":4326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51,53],"tags":[],"class_list":["post-11476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-living"],"acf":[],"yoast_head":"\n8 Things to Know About the Newly Opened 'LV The Place' in Bangkok<\/title>\n<meta name=\"description\" content=\"Discover 'LV The Place Bangkok' at Gaysorn Amarin, a dazzling fusion of fashion, culinary art, and culture within Louis Vuitton\u2019s world Recently, anyone\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.koktailmagazine.com\/th\/2024\/02\/29\/lv-the-place\/\" \/>\n<meta property=\"og:locale\" content=\"th_TH\" \/>\n<meta property=\"og:type\" 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