{"id":11283,"date":"2024-06-27T00:00:00","date_gmt":"2024-06-27T00:00:00","guid":{"rendered":"https:\/\/www.koktailmagazine.com\/?p=11283"},"modified":"2024-06-27T00:00:00","modified_gmt":"2024-06-27T00:00:00","slug":"zenith","status":"publish","type":"post","link":"https:\/\/www.koktailmagazine.com\/th\/2024\/06\/27\/zenith\/","title":{"rendered":"An interview with Benoit de Clerck,  CEO of Zenith"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Check out our interview with Zenith, the Swiss luxury watches brand for men and women, where CEO Benoit de Clerck discusses sustainability in luxury watchmaking, including his favourite practices, customer feedback, and eco-friendly innovations.<\/h3>\n<p style=\"text-align: justify;\">Koktail had the privilege of interviewing Benoit de Clerck, CEO of Zenith, to delve into the brand&rsquo;s commitment to sustainability, explore his favourite sustainable practices, understand customer reactions, and discuss the integration of eco-friendly innovations and daily decision-making in the world of luxury watchmaking.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/a71ad9b774dd24e1df4e0788f2569d16.jpg\" alt=\"\" \/><\/figure>\n<p><a href=\"https:\/\/tiempoderelojes.com\/entrevista-a-benoit-de-clerck-nuevo-ceo-de-zenith\/\" target=\"_blank\" >Photo: Courtesy of Tiempoderelojes<\/a> <\/p>\n<h1 class=\"wp-block-heading\">1\/5 Sustainability in Watchmaking <\/h1>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-97491b4a-7fff-7976-d803-5a4850f9690b\">What inspired ZENITH to embrace sustainability, and how do&nbsp; you see this influencing the future of luxury watchmaking?<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">ZENITH has been a sustainable watch manufacturer since 1865 and we stand by our quality&nbsp; stating that all our watches will last longer than a lifetime. Since then, we&rsquo;ve manufactured 100% of our movements, and we store and preserve millions of&nbsp; spare parts which allow us to restore and certify any timepiece. In 2023, we repaired 13,000&nbsp; pieces! In addition, our ZENITH Icons program, which is a curated collection of rare and highly&nbsp; sought-after vintage watches, are sourced, restored, and certified at the Manufacture to give&nbsp; them a new life.&nbsp; <span id=\"docs-internal-guid-8c31e3f8-7fff-6e4e-5b22-0856f447929e\"><\/span>At Zenith, sustainability is a true 360 mindset, and we are all eager to reduce our carbon&nbsp; footprint. We are always working to improve our processes towards this direction.&nbsp;<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/dfe9e350024974563ebe87150328420d.jpg\" alt=\"\" \/><\/figure>\n<p><a href=\"\" target=\"_blank\" ><\/a> <\/p>\n<h1 class=\"wp-block-heading\">2\/5 Personal Favourites<\/h1>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-e5a4d129-7fff-ac1f-2f0b-27f6c6aafc4f\">Can you share one or two sustainable practices at ZENITH that you&#8217;re&nbsp; particularly proud of?<\/span><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/e5d056bae1ccfc380198d9bfc9593073.jpg\" alt=\"\" \/><\/figure>\n<p><a href=\"\" target=\"_blank\" ><\/a> <\/p>\n<blockquote>\n<p style=\"text-align: justify;\">It&#8217;s so difficult to choose! Over the past few years, we&rsquo;ve really worked hard to put many&nbsp; initiatives in place. When I joined, I was really impressed by the solar panels on the roof of our&nbsp; Manufacture, which covers approximately 20% of the entire building&rsquo;s energy consumption. The&nbsp; remaining 80% of our energy used is purchased from the city of Le Locle and is considered green&nbsp; energy &ndash; 90% of it is hydraulic energy &amp; 10% waste valorization.&nbsp;&nbsp;I also love the partnership we have with Nona Source, a start up within the LVMH family that&nbsp; provides deadstock fabrics from many luxury Maisons. Through this collaboration, we are able to&nbsp; make beautiful, qualitative, and sustainable gifts for our clients and partners like pouches or tote&nbsp; bags.&nbsp;&nbsp;<span id=\"docs-internal-guid-492c3ed2-7fff-d49e-a3cd-5a7799ca1f28\"><\/span>Last but not least- leaving a little teaser for the end- I love the sustainable updates on our watch&nbsp; boxes coming soon in 2025, stay tuned!<\/p>\n<\/blockquote>\n<h1 class=\"wp-block-heading\">3\/5 Consumer Trends<\/h1>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-4ebda755-7fff-ad3a-627c-78cc57e4bae6\">How have ZENITH&rsquo;s customers responded to the brand&#8217;s sustainability&nbsp; efforts? Any particular feedback that stands out?<\/span><\/p>\n<blockquote>\n<p dir=\"ltr\" style=\"text-align: justify;\">Very positively! We love receiving good feedback from our clients and community about our&nbsp; sustainability efforts. I have one great story to share about this:&nbsp;&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-bbfff5a9-7fff-f5d6-a777-bbae4b1cc34e\"><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">During Watches and Wonders, we noticed one of our best clients was wearing a beautiful jacket&nbsp; by a well-known luxury fashion brand. As we gifted her a pouch made from upcycled Nona&nbsp; Source fabrics, she realized it was the exact same as her jacket&rsquo;s! She was so excited about the&nbsp; pouch and now cherishes this pouch &amp; the great meaning behind it.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/7624797ddefca96845af6dd3f5619932.jpg\" alt=\"\" \/><\/figure>\n<p><a href=\"\" target=\"_blank\" ><\/a> <\/p>\n<h1 class=\"wp-block-heading\">4\/5 Daily Decisions<\/h1>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-c30a65e6-7fff-a0e6-632b-9d27c0667f21\">As a leader, how do you integrate sustainability into your daily decision making at ZENITH<\/span>?<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/3fd3d3dd0760e417a7392185e1b01637.jpg\" alt=\"\" \/><\/figure>\n<p><a href=\"\" target=\"_blank\" ><\/a> <\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-327d3b21-7fff-23a1-2415-0784fcba081d\">Both my team and myself prioritize sustainability greatly, and we all agree to undertake this as a&nbsp; main target and integrate it into all our strategic decisions. We are always seeking for a better&nbsp; way to improve our processes and actions to reduce our impact on the environment.&nbsp; <\/span><\/p>\n<\/blockquote>\n<h1 class=\"wp-block-heading\">5\/5 Eco-friendly Innovations<\/h1>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-eab0d8fa-7fff-6433-ce3d-2bd80ebe04e3\">What are some exciting eco-friendly innovations that ZENITH is&nbsp; exploring or has already implemented?<\/span><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/a65f80e49db980f0af6307e812dc9205.jpg\" alt=\"\" \/><\/figure>\n<p><a href=\"\" target=\"_blank\" ><\/a> <\/p>\n<blockquote>\n<p><span id=\"docs-internal-guid-a9a3315b-7fff-3deb-df9c-fd99f569463d\">The whole team at Zenith has a great entrepreneurial mindset, and always have great ideas&nbsp; around sustainability to implement! For instance, at the Manufacture, we have access to an&nbsp; underground water source, and the team decided to install a way to collect the water and reuse&nbsp; it for our internal needs. As a result, we&rsquo;ve saved 34 CBM of water! We are always exploring new&nbsp; innovations like these, for our packaging, boutiques, etc. So, stay tuned for more news on what&rsquo;s&nbsp; to come!<\/span><\/p>\n<\/blockquote>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/063140315a6ca5ee0439a987025b804d.jpg\" alt=\"\" \/><\/figure>\n<p><a href=\"\" target=\"_blank\" ><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Check out our interview with Zenith, the Swiss luxury watches brand for men and women, where CEO Benoit de Clerck discusses sustainability in luxury watchmaking, including his favourite practices, customer feedback, and eco-friendly innovations. Koktail had the privilege of interviewing Benoit de Clerck, CEO of Zenith, to delve into the brand&rsquo;s commitment to sustainability, explore [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":4906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-11283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>An interview with Benoit de Clerck, CEO of Zenith<\/title>\n<meta name=\"description\" content=\"Check out our interview with Zenith, the Swiss luxury watches brand for men and women, where CEO Benoit de Clerck discusses sustainability in luxury\" \/>\n<meta name=\"robots\" content=\"index, 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She can\u2019t survive a day without matcha or a latte, and her love for everything green shows in the colours she surrounds herself with. A lover of art, literature, museums, and good tunes, her Sundays are for getting lost in Bangkok\u2019s old town, seeking inspiration and creativity in every corner.","url":"https:\/\/www.koktailmagazine.com\/th\/author\/sarunrat_ardpruksa\/"}]}},"_links":{"self":[{"href":"https:\/\/www.koktailmagazine.com\/th\/wp-json\/wp\/v2\/posts\/11283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.koktailmagazine.com\/th\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.koktailmagazine.com\/th\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.koktailmagazine.com\/th\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.koktailmagazine.com\/th\/wp-json\/wp\/v2\/comments?post=11283"}],"version-history":[{"count":0,"href":"https:\/\/www.koktailmagazine.com\/th\/wp-json\/wp\/v2\/posts\/11283\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.koktailmagazine.com\/th\/wp-json\/wp\/v2\/media\/4906"}],"wp:attachment":[{"href":"https:\/\/www.koktailmagazine.com\/th\/wp-json\/wp\/v2\/media?parent=11283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.koktailmagazine.com\/th\/wp-json\/wp\/v2\/categories?post=11283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.koktailmagazine.com\/th\/wp-json\/wp\/v2\/tags?post=11283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}