{"id":11257,"date":"2023-04-24T00:00:00","date_gmt":"2023-04-24T00:00:00","guid":{"rendered":"https:\/\/www.koktailmagazine.com\/?p=11257"},"modified":"2023-04-24T00:00:00","modified_gmt":"2023-04-24T00:00:00","slug":"earth-day-2023","status":"publish","type":"post","link":"https:\/\/www.koktailmagazine.com\/th\/2023\/04\/24\/earth-day-2023\/","title":{"rendered":"\u201cInvest in Our Planet\u201d Earth Day 2023 Survey by Milieu Insights"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Although 85% of consumers in Southeast Asia feel that their actions can create a significant impact on the environment, only 1 in 10 are willing to invest in green sectors<\/h3>\n<p>The first Earth Day was held on April 22, 1970, and since then, over 190 countries have celebrated th<span lang=\"EN-US\">is<\/span>&nbsp;global event. The purpose for Earth&nbsp;<span lang=\"EN-US\">D<\/span>ay is to encourage people to take action to protect our planet, educate people on environmental issues, such as climate change, pollution, deforestation, and loss of biodiversity, and to motivate communities to address these issues.<\/p>\n<p>In honour of Earth Day, Southeast Asian consumer research company Milieu Insights conducted a survey to understand consumer and investor interests towards green investments. The research interviewed 4,800 respondents living across Singapore, Malaysia, Indonesia, the Philippines, and Thailand.&nbsp;<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/a7074edb5a4579be78b12e48103f777f.jpg\" alt=\"\" \/><\/figure>\n<p><a href=\"\" target=\"_blank\" ><\/a> <\/p>\n<p>According to the survey, 85% of respondents believe that the choices of individual consumers can collectively create a significant impact on the environment and 54% have chosen to adopt more environmentally friendly lifestyles such as reducing the use of plastics or recycling.<\/p>\n<p>A total of 11% of respondents in Southeast Asia are actively making green investments, with Malaysia at the forefront of the green finance movement&nbsp;<span lang=\"EN-US\">with<\/span>&nbsp;the highest proportion of green investors at 17%, while Thailand ha<span lang=\"EN-US\">s<\/span>&nbsp;the lowest at 6%.<\/p>\n<p>The good news is people are contributing to a more sustainable future as 70% of the respondents who have backed green investments have increased their allocation in the last two years.<span style=\"font-size: 11pt; font-family: Arial, sans-serif; background-color: white;\"><br \/><\/span><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/80ea746362a5ddd6282dbe7c21456792.jpg\" alt=\"\" \/><\/figure>\n<p><a href=\"\" target=\"_blank\" >Photo: Courtesy of Milieu Insights<\/a> <\/p>\n<p>67% of respondents started investing in the environment because of concerns about protecting it for future generations, 48% want to allocate some of their investment portfolio to purposeful projects, and 43% were influenced by friends or family.<br \/><span style=\"font-size: 11pt; font-family: Arial, sans-serif; background-color: white;\"><br \/><\/span><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/12c1173efc425dc4162bdbb9bfe183e1.jpg\" alt=\"\" \/><\/figure>\n<p><a href=\"\" target=\"_blank\" >Photo: Courtesy of Milieu Insights<\/a> <\/p>\n<h1 class=\"wp-block-heading\">What are people investing in?<\/h1>\n<p>The top three sectors for green investments were waste management at 57%, renewable energy at 54%, and green transportation at 50%. Renewable energy was the top investment sector in Thailand at 74%, followed by Singapore at 62%, with investors also attracted to green transportation at 61%.<span style=\"font-size: 11pt; font-family: Arial, sans-serif; background-color: white;\"><\/p>\n<p><\/span><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/7aa69f3af9513e81764c48991a885c6e.jpg\" alt=\"\" \/><\/figure>\n<p><a href=\"\" target=\"_blank\" >Photo: Courtesy of Milieu Insights<\/a> <\/p>\n<p>Moreover, investors have also shared that top motivators that would influence their decisions to allocate more funds towards green projects&nbsp;<span lang=\"EN-US\">are<\/span>&nbsp;positive environmental impact at 76%, improved market stability at 48%, regulations on green reporting, higher financial returns, and government incentives at 39% each.<\/p>\n<p>Earth Day serves as a reminder that we all have a responsibility to take care of the planet and to make sustainable choices in our daily lives. As the world becomes increasingly aware of the need to tackle climate change, over half who have yet to invest are willing to do so in the future, while&nbsp;<span lang=\"EN-US\">the rest still<\/span>&nbsp;remain unsure about making green investments.<\/p>","protected":false},"excerpt":{"rendered":"<p>Although 85% of consumers in Southeast Asia feel that their actions can create a significant impact on the environment, only 1 in 10 are willing to invest in green sectors The first Earth Day was held on April 22, 1970, and since then, over 190 countries have celebrated this&nbsp;global event. The purpose for Earth&nbsp;Day is [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":4461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-11257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u201cInvest in Our Planet\u201d Earth Day 2023 Survey by Milieu Insights<\/title>\n<meta name=\"description\" content=\"Although 85% of consumers in Southeast Asia feel that their actions can create a significant impact on the environment, only 1 in 10 are willing to invest\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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